# Retro-Revival PSAs The NYC Office of Film, Theatre and Broadcasting Pleas to Stop Piracy By Armida Ascano | Published 2010-12-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nyc-office-of-film-theatre-and-broadcasting References: [adsoftheworld](http://adsoftheworld.com/taxonomy/brand/nyc_office_of_film_theatre_and_broadcasting) The recent campaign for the NYC Office of Film, Theatre and Broadcasting follows a [vintage-inspired style](https://www.trendhunter.com/trends/vintageinspired-technology-tech-brand-kickbacks-discman-is-nostalgic) that ties in well with stopping modern piracy. The entire concept of purchasing entertainment may seem old fashioned to some, which may be why these [PSA posters](https://www.trendhunter.com/trends/mwcurated) pull from a [retro-revival theme](https://www.trendhunter.com/trends/dominos-40th-anniversary). Though the message in this campaign is an important one, the true star of the show is the art direction. The impeccably composed prints are automatically eye-catching, creating a lasting image in a viewer's mind. Whether or not the NYC Office of Film, Theatre and Broadcasting campaign will do what it has set out to is up for debate. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 4% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Retro-revival Style:** Exploring the use of vintage-inspired design to create eye-catching campaigns that capture viewers' attention. - **Anti-piracy Initiatives:** Addressing the issue of modern piracy through creative and impactful public service announcements. - **Art-driven Advertising:** Leveraging visually stunning prints and art direction to effectively convey important messages. ### Sectors Adopting This - **Film and Entertainment:** Implementing retro-themed marketing strategies, such as vintage-inspired PSA campaigns, to raise awareness about piracy issues. - **Advertising and Marketing:** Using art-driven advertising techniques to create impactful and visually striking campaigns that leave a lasting impression on target audiences. - **Public Service and Government:** Leveraging retro-revival style PSAs to communicate important messages and raise public awareness about social issues such as piracy. ## Related on Trend Hunter - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md) - [Retro Music Platforms](https://www.trendhunter.com/trends/retro-play.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [New Yorker-Approved Campaigns](https://www.trendhunter.com/trends/new-yorks-streeteasy.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Nostalgic Skincare Campaigns](https://www.trendhunter.com/trends/neutrogena-remembers.md)