# 1st NYC Liquor Auction Since Prohibition $54,000 Bottle of Scotch By Rose A. Valenta | Published 2007-12-10 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/nyc-liquor-auction References: [news.yahoo](http://news.yahoo.com/s/ap/20071209/ap_on_fe_st/odd_whisky_auction_ylt=Atr0nhZQzkcSswBt2mQJIOztiBIF) & [news.yahoo](http://news.yahoo.com/s/ap/20071209/ap_on_fe_st/odd_whisky_auction_ylt=Atr0nhZQzkcSswBt2mQJIOztiBIF) Christie's sale of wines and spirits took place on Saturday, December 8, 2007. It was the first [liquor auction](https://www.trendhunter.com/trends/limitededition-bourbons) in New York since prohibition. The 81-year-old bottle of 1926 [Macallan](https://www.trendhunter.com/trends/the-macallan-reach-single-malt) Scotch whiskey sold for $54,000. **Implications** - Auctions are becoming a popular way for luxury-loving consumers to indulge and get exclusive, one-of-a-kind items. While products sold at auctions have traditionally been art, furniture, jewelry and the like, with this [bottle of scotch](https://www.trendhunter.com/trends/scotch-whisky) being sold for a pretty penny, there is no telling what other less-than-extraordinary items will receive such high demand. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 15% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Key Themes Behind This Trend - **Luxury Auctions:** As luxury-loving consumers look for rare, exclusive items beyond traditional art and jewelry, the luxury auction market is likely to grow. - **Alcohol Auctions:** With the sale of an 81-year-old bottle of Macallan Scotch for a record $54,000, auctions of rare and vintage alcohol are likely to become more popular. - **Exclusive Collectibles:** The trend of collecting exclusive and one-of-a-kind items is likely to continue as consumers seek unique experiences and possessions. ### Where This Applies - **Auction Houses:** Auction houses are likely to see increased demand for luxury auctions featuring collectibles beyond traditional art and jewelry. - **Alcohol Retailers:** Retailers specializing in rare and vintage alcohol are likely to benefit from the growing popularity of alcohol auctions. - **Luxury Goods:** Luxury brands and retailers may want to explore the potential for luxury auctions to sell exclusive, high-end collectibles. ## Related on Trend Hunter - [Extremely Rare Whisky Auctions](https://www.trendhunter.com/trends/mexicoinspired-whisky.md) - [Expensive Whiskey Sales](https://www.trendhunter.com/trends/emerald-isle-whiskey.md) - [Extravagant Luxury Bourbons](https://www.trendhunter.com/trends/luxury-bourbon.md) - [Opulent Scotch Whiskies](https://www.trendhunter.com/trends/glenfiddich-1.md) - [Luxurious 46-Year-Old Spirits](https://www.trendhunter.com/trends/limitededition-scotch-whisky.md) - [Extravagant Whiskey Bottle Designs](https://www.trendhunter.com/trends/whiskey-bottle-design.md) - [Ultra-Rare Whiskey Sets](https://www.trendhunter.com/trends/dekant-acclaim-collection.md) - [81-Year-Old Single Malt Scotches](https://www.trendhunter.com/trends/the-macallan-reach-single-malt.md) - [Historical Heritage Scotch Whiskeys](https://www.trendhunter.com/trends/laphroaig-archive-collection-38yearold.md)