Garbage - a marketer's dream? For NYC artist Justin, 100% hand picked garbage is art. Justin collects his art on the street after major events, such as New Year's Eve at Time Square. He then packages his garbage into neat little plastic containers and markets the boxed trash to art collectors in over 20 different countries. Visit his website to buy your own garbage.
Implications - Art can be made out of some of the most unusual products, and likewise, inspiration for artistic creation can come from peculiar places. Art like this garbage art is effective in gaining media attention and drawing in consumer intrigue. Companies that utilize unusual inspiration for their product packaging will gain attention and acknowledgement.
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