# Public Lounge Pop-Ups This Pop-Up at NYC Design Brings Alexander Girard's Work to Life By Rebecca Byers | Published 2015-04-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/nyc-design-week References: [retaildesignblog.net](http://retaildesignblog.net/2015/04/15/alexander-girard-an-uncommon-vision-pop-up-store-by-standard-issue-at-nyc-design-week-new-york-city/) & [aredesignawards](http://aredesignawards.com/award_winner_detail.cfm?key=80) Apart of NYC Design Week 2015, this Alexander Girard [pop-up lounge](https://www.trendhunter.com/trends/10am-apotheke) is a relaxing space open to the public. The colorful space brings to life the designs and works of Girard, a widely celebrated designer that dabbled in interior, furniture, industrial and textile design. The stunning public space is part-lounge, part-museum showcase, with bright designs from Girard's time designing at [Herman Miller](https://www.trendhunter.com/trends/girard-flower-table). The space inspires visions of Mad Men and is characterized by its [bright contrasting colors](https://www.trendhunter.com/trends/colorama) and delicate integration of the merchandise, which is highlighted on fixturing throughout the lounge. By creating a laid back atmosphere where patrons of NYC Design Week can relax and take in the merchandise in a leisurely way, the space was able to introduce Girard's designs to a new generation in an experiential fashion. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 92% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Pop-up Lounge Experience:** Public spaces that offer a unique and eye-catching experience for visitors. - **Experiential Marketing:** Marketers actively engage customers in a way that entertains and offers a sense of discovery or immersion. - **Retail-theatre:** Using storytelling, event production, and other elements to create a fully immersive shopping experience. ### Where This Applies - **Event Planning:** Companies can produce stimulating and immersive installations for clients at events. - **Retail:** Retailers can create pop-up experiences to engage their customers within the store and encourage product discovery. - **Interior Design:** Interior designers can create interactive and fresh experiential environments through innovative fixtures like those at the Alexander Girard pop-up lounge. ## Related on Trend Hunter - [Experimental Design Pop-Ups](https://www.trendhunter.com/trends/space10-launched.md) - [Temporary Design Pop-Ups](https://www.trendhunter.com/trends/historic-hotel-dangleterre.md) - [Sensory-Focused Furniture Design Exhibits](https://www.trendhunter.com/trends/time-signature.md) - [Liveable Artful Pop-Up Installations](https://www.trendhunter.com/trends/julie-cloos-mlsgaard.md) - [Incredibly Bold Design Exhibitions](https://www.trendhunter.com/trends/memphis-miami.md) - [Faux Food Pop-Ups](https://www.trendhunter.com/trends/moma-mart.md) - [Whimsical Pop-Up Cognac Bars](https://www.trendhunter.com/trends/cognac-bar.md) - [Luxury Fabric Pop-Ups](https://www.trendhunter.com/trends/extreme-cashmere-popup.md) - [Public-Oriented Furniture Exhibits](https://www.trendhunter.com/trends/furniture-for-public-use.md)