# Experiential Menswear Shops Ben Sherman's NYC Concept Store Boasts a Full-Service Shirt Bar By Laura McQuarrie | Published 2018-07-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nyc-concept-store References: [prnewswire](https://www.prnewswire.com/news-releases/ben-sherman-returns-to-soho-with-nyc-concept-store-832537980.html) & [bensherman](http://www.bensherman.com/) Iconic British heritage brand Ben Sherman is set to launch a NYC concept store for the fall and holiday shopping season. The store is set to carry the entire Ben Sherman collection, including casualwear, accessories, footwear and limited-edition pieces. In the new concept store, the brand will also be dedicating space for [live in-store performances](https://www.trendhunter.com/trends/concrete-amsterdam) and a full-service shirt bar. This station pays tribute to the button-down shirt that launched the brand into success in the 1960s, and the in-store bar will offer hundreds of styles and colors for consumers to choose from. The Ben Sherman NYC concept store will be a destination where people may find a full stock of the [unisex styles created in collaboration](https://www.trendhunter.com/trends/hourglass-and-barneys-new-york) with Henry Holland. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 92% | Activity: 92% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Experiential Retail Stores:** Creating immersive and interactive shopping experiences, such as a full-service shirt bar, to engage consumers in a unique way. - **Limited-edition Collections:** Offering exclusive and rare items to entice consumers to make a purchase and drive sales. - **In-store Performances:** Providing live entertainment to create a memorable shopping experience and attract more foot traffic. ### Sectors Adopting This - **Fashion Retail:** Incorporating interactive and unique experiences like a full-service bar or live entertainment to create a distinctive brand identity and engage consumers. - **Luxury Goods Retail:** Offering limited-edition collections or exclusive items to appeal to discerning consumers seeking high-end and rare products. - **Entertainment Industry:** Partnering with brands to provide in-store performances to promote artists and engage with fans in a unique setting. ## Related on Trend Hunter - [Personalization-Focused Retail Concepts](https://www.trendhunter.com/trends/golden-goose-opens-in-nyc.md) - [Contemporary Engaging Stores](https://www.trendhunter.com/trends/unique-retail-concept-store.md) - [Silk-Forward Retail Experiences](https://www.trendhunter.com/trends/lilysilk-concept-store.md) - [Grocer-Inspired Beauty Retail Pop-Ups](https://www.trendhunter.com/trends/benefit-benemart-holiday-concept-shop.md) - [Luxury Flagship Redesigns](https://www.trendhunter.com/trends/luxury-flagship-redesign.md) - [Selective Retail Pop-Ups](https://www.trendhunter.com/trends/woolrich-black-label.md) - [Calming Aesthetic Menswear Stores](https://www.trendhunter.com/trends/stffa.md) - [Design-Forward Concept Stores](https://www.trendhunter.com/trends/target-soho.md) - [Tailored Retail Experiences](https://www.trendhunter.com/trends/nextgen-indigo.md)