# No Pants Subway Ride 900 Underground Underwear Enthusiasts in NYC By Ben Preiss | Published 2008-01-13 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/nyc-2k8-no-pants-subway-ride-underground-underwear-movement References: [thecoolhunter.net](http://www.thecoolhunter.net/) & [improveverywhere](http://www.improveverywhere.com/) On January 12th, 900 enthusiasts in NYC dropped their pants for the 7th Annual [No Pants Subway Ride](https://www.trendhunter.com/trends/middle-seat), with NYPD escorts and crowds so large that the under-pantied participants were spread out over three subway lines, and stretched six per car. Improv Everywhere helped organize [similar No Pants events](https://www.trendhunter.com/trends/hanky-panky) in Boston, Washington DC, Portland, OR, San Francisco, Chicago, Toronto, Adelaide, Australia, Baltimore, MD, Salt Lake City Here are a couple other campaigns from Imrov Everywhere: **Implications** - I'm sure you're wondering what the point of this goofy and (perhaps a little) childish activity is, well, ImprovEverywhere has developed this international event with an eye towards [putting a smile on people's faces](https://www.trendhunter.com/trends/really-good-mood-machine) in an awkward manner. There are rules (no laughing, lewd behavior, or G-strings), but thankfully, many of them do not to be enforced because those participating have genuine respect for the audience. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 98% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Immersive Experiences:** Creating immersive experiences that surprise and delight participants, such as the No Pants Subway Ride, can generate positive reactions and create memorable moments for people. - **Participatory Events:** Organizing participatory events that encourage people to step out of their comfort zones and engage with others in a unique and playful way can foster a sense of community and connection. - **Unconventional Marketing:** Utilizing unconventional marketing tactics like the No Pants Subway Ride can help businesses attract attention, generate buzz, and differentiate themselves from competitors. ### Where This Applies - **Entertainment:** The entertainment industry can explore immersive experiences and participatory events to offer unique and memorable experiences for audiences. - **Event Planning:** Event planning professionals can incorporate unconventional marketing strategies to create standout events that capture people's attention and generate excitement. - **Tourism and Travel:** In the tourism and travel industry, organizing participatory events like the No Pants Subway Ride can attract tourists, create a sense of adventure, and promote a city or destination as vibrant and fun. ## Related on Trend Hunter - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Sandwich-Inspired Water Slides](https://www.trendhunter.com/trends/dip-n-slides.md) - [Hot Dog Subway Campaigns](https://www.trendhunter.com/trends/follow-the-frank-line.md) - [Health Awareness Undergarments](https://www.trendhunter.com/trends/underaware.md) - [Exaggerated Holiday Displays](https://www.trendhunter.com/trends/wonder-all-the-way.md) - [Public Transit-Themed Swimwear](https://www.trendhunter.com/trends/transport-for-london-and-budgy-smuggler.md) - [Viral Slogan-Inspired Campaigns](https://www.trendhunter.com/trends/manscaped1.md) - [Dapper-Themed Group Motorcycle Rides](https://www.trendhunter.com/trends/distinguished-gentlemans-ride.md) - [Pasta Box Tickets](https://www.trendhunter.com/trends/togetherness-tickets.md)