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# Viral Kitty Supercars
DJ Deadmau5's Nyan Cat Ferrari is Getting Noticed

By Mesel Isaac | Published 2014-02-04 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/nyan-cat-ferrari
References: [neatorama](http://www.neatorama.com/2014/02/03/Nyan-Cat-Ferrari/) & [facebook](https://www.facebook.com/deadmau5/posts/10151893305431806?stream_ref=10)

These Nyan Cat [Ferrari](https://www.trendhunter.com/trends/2025-12cilindri) photos come courtesy of DJ/musician Deadmau5.

Deadmau5 (also known as Joel Thomas Zimmerman) posted pictures of his [Ferrari 458](https://www.trendhunter.com/trends/romero-britto) decorated with Nyan Cat, the popular Internet meme of 2011. For those who are lucky enough to not remember, Nyan Cat was a viral video of a cat with the body of a Pop-Tart that flew through space and left a rainbow trail behind it. It was the fifth most viewed [YouTube](https://www.trendhunter.com/trends/power-of-the-purr-playlist) video of 2011. The body of the Ferrari is a baby blue color, with Nyan Cat flying around along the sides.

The Nyan Cat Ferrari is not a paint job, but rather it is a vinyl wrap, meaning that it can removed with relative ease, so all you Ferrari purists can breath a bit easier now.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 65% | Activity: 64% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Key Themes Behind This Trend

- **Vinyl Wrapped Luxury Cars:** The trend of using vinyl wraps as a customizable and easily removable alternative to traditional car paint has disruptive innovation potential for luxury car manufacturers and marketing firms.
- **Pop Culture-influenced Design:** Designs that feature references to popular memes or current pop culture trends have disruptive innovation potential for marketers, designers, and merchandise manufacturers.
- **Social Media Viral Marketing:** The viral success of the Nyan Cat phenomenon and its incorporation into the design of a luxury car has disruptive innovation potential for marketers seeking new methods of social media engagement.

### Where This Applies

- **Luxury Car Manufacturing:** Luxury car manufacturers could offer vinyl wrapping options or partner with pop culture influencers to create limited edition designs to appeal to a younger, meme-savvy demographic.
- **Marketing and Advertising:** Marketing and advertising firms could develop campaigns that leverage the popularity and virality of current memes to promote products, services, or individuals.
- **Merchandising:** The incorporation of popular memes or pop culture references into branded merchandise (such as vinyl car wraps) can create new disruptive innovation possibilities for merchandise manufacturers and retailers.

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