# Black-Owned Natural Skincare Nyakio Beauty is Infused with Natural & Ethically-Sourced Ingredients By Grace Mahas | Published 2020-07-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nyakio-beauty References: [nyakio](https://www.nyakio.com/) & [elle](https://www.elle.com/beauty/makeup-skin-care/g22779116/women-of-color-owned-skincare-brands/) Nyakio Beauty was founded in 2017 by Nyakio Kamoche Grieco, a first-generation American of Kenyan descent. Grieco collected traditional beauty remedies from family and friends—like using crushed coffee bean with sugarcane to remove dry skin—to create a globally-inspired skincare range that nourishes and replenishes skin for a glowing complexion. The brand was created in response "to the lack of beauty products using ingredients from [the founder's] homeland of Kenya, like Mafura oil." Nyakio Beauty offers a variety of skincare products enriched with naturally- and ethically-sourced ingredients including the Sweet Almond Cleansing Oil Balm, the [Maracuja](https://www.trendhunter.com/trends/creaseless-creamy-concealer) & Yangua Rescue Oil, the Manketti & Mafura Anti-Aging Oil, the Kenyan Coffee Face Polish Exfoliate, the Baobab Yout-Infused Daily Defense [Creme](https://www.trendhunter.com/trends/joy-bakehouse), and the Marula & Neroli Brightening Oil, among others. The range boasts affordable prices and is available online and at [Target](https://www.trendhunter.com/trends/osana-naturals) retailers. Image Credit: Nyakio Beauty ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 42% | Activity: 46% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Ethically-sourced Skincare:** The trend of ethical sourcing in skincare products presents opportunities for companies to create natural and sustainable beauty remedies. - **Globally-inspired Skincare:** The trend of globally-inspired skincare allows for the exploration of traditional beauty remedies from different cultures, opening up possibilities for unique and diverse product offerings. - **Affordable Natural Beauty:** The trend of affordable natural beauty products creates opportunities for brands to provide high-quality skincare at accessible price points, making natural beauty more inclusive. ### Who This Affects Most - **Natural Skincare:** The natural skincare industry has potential for disruptive innovation by incorporating ethically-sourced ingredients and expanding product offerings inspired by different cultures. - **Ethical Beauty:** The ethical beauty industry can explore innovative ways to ensure the sourcing and production of skincare products aligns with sustainability and fair trade practices. - **Retail:** The retail industry, particularly online and in-store beauty retailers, has the opportunity to curate and promote affordable natural beauty products that cater to diverse customer preferences. ## Related on Trend Hunter - [Nigerian Beauty Brands](https://www.trendhunter.com/trends/sabila-skincare.md) - [African-Inspired Skincare Expansions](https://www.trendhunter.com/trends/ezali-face-care-collection.md) - [Potent Plant-Powered Cosmetics](https://www.trendhunter.com/trends/keya-skincare.md) - [African Botanical Skincare](https://www.trendhunter.com/trends/lovemore.md) - [Guyanese Botanical Skincare Brands](https://www.trendhunter.com/trends/botanical-skincare-brand.md) - [Black Skincare Makeup Ranges](https://www.trendhunter.com/trends/raissa-yame-makeup.md) - [Tradition-Honoring Skincare Oils](https://www.trendhunter.com/trends/red-ochre.md) - [Sustainably Luxe Face Oils](https://www.trendhunter.com/trends/nakie-coquette.md) - [Revitalizing Melanin-Targeted Skincare](https://www.trendhunter.com/trends/brownkind.md)