# Old Money Editorials 'NY, NY 10021' in W Magazine April Issue Oozes Luxury By Vittoria Natarelli | Published 2010-03-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ny-ny-10021-w-magazine References: [picsandmodels.blogspot](http://picsandmodels.blogspot.com/2010/03/freja-beha-erichsen-and-raquel.html) & [wmagazine](http://www.wmagazine.com/) Freja Beha Erichsen and Raquel Zimmerman pose in a flash back spread for W Magazine's April 2010 issue called 'NY, NY 10021,' which features [very feminine](https://www.trendhunter.com/trends/femininity-in-bloom) and very androgynous looks. The fashions are all [glamourous](https://www.trendhunter.com/trends/star-studded), showing off both feminine and androgynous beauty. The spread is shot beautifully, by Inez van Lamsweerde and Vinoodh Matadin. All of the photos in 'NY, NY 10021' possess a warmth and style to them and almost every spring trend is featured, from sporting jackets to [floral wispy dresses](https://www.trendhunter.com/trends/marc-jacobs-charm-collection), sculptured dresses and bold prints. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 67% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Feminine and Androgynous Fashion:** Disruptive innovation opportunities lie in creating fashion lines that blur the lines between feminine and androgynous styles. - **Glamorous Spring Trends:** Opportunities exist for brands to incorporate sporting jackets, floral wispy dresses, sculptured dresses, and bold prints into their spring collections. - **Photography with Warmth and Style:** There is potential for disruptive innovation in the field of photography by capturing images that exude warmth and style, as seen in the 'NY, NY 10021' spread. ### Where This Applies - **Fashion:** The fashion industry can explore the fusion of feminine and androgynous elements to create unique designs and new market segments. - **Photography:** Innovative photographers can experiment with capturing images that evoke warmth and style to differentiate themselves in the competitive photography industry. - **Publishing:** Publishers and magazines can collaborate with photographers to create visually stunning spreads that embrace the latest fashion trends and capture readers' attention. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [New York-Centric Campaigns](https://www.trendhunter.com/trends/bergdorf-goodmans.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Refined Quiet Luxury Apparel](https://www.trendhunter.com/trends/the-journey.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)