# Collaborative Coffee Labels Nuzee and Stone Brewing Launch the Stone-Branded Specialty Coffee Line By Kanesa D | Published 2023-08-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nuzee References: [bevindustry](https://www.bevindustry.com/articles/96051-nuzee-stone-brewing-launch-stone-branded-specialty-coffee-line) & [coffee.stonebrewing](http://coffee.stonebrewing.com)  NuZee Inc. has recently unveiled the launch of a direct-to-consumer eCommerce website in collaboration with partner Stone Brewing. The website serves as a reliable access point for customers looking to access the selection of specialty coffee offerings created in partnership with NuZee. Notably, this coffee lineup offers similar branding and flavor profiles synonymous with three of Stone's iconic and beloved beer brands: '[Stone Arrogant Bastard Ale](https://www.trendhunter.com/trends/stone-xocoveza-tres-leches),' '[Stone Buenaveza Salt & Lime Lager](https://www.trendhunter.com/trends/buenavida),' and '[Stone Xocoveza](https://www.trendhunter.com/trends/stone-buenafiesta-margaritas).' Consumers can explore a selection of single-serve brew bags, 12-ounce whole-bean coffee bags, compostable coffee capsules, and more. "We're eager for fans of Stone Brewing and those who appreciate high-quality coffee to experience the Stone brand in this new way. NuZee has been an exceptional partner producing one-off beer-inspired coffees for us in the past, and we're thrilled to be extending this partnership," said Erin Smith, Stone Brewing senior vice president of marketing. Image Credit: Nuzee Inc. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 21% | Activity: 37% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Direct-to-consumer Ecommerce:** The launch of a direct-to-consumer eCommerce website enables customers to conveniently access specialty coffee offerings. - **Branded Product Collaboration:** The partnership between NuZee and Stone Brewing introduces a line of specialty coffee with branding and flavor profiles synonymous with iconic beer brands. - **Sustainable Coffee Packaging:** The coffee lineup includes compostable coffee capsules and emphasizes eco-friendly packaging options. ### Sectors Adopting This - **Ecommerce:** The direct-to-consumer eCommerce website opens up new avenues for online coffee sales. - **Beverage:** The branded collaboration between NuZee and Stone Brewing expands the reach of specialty coffee offerings to beer enthusiasts. - **Packaging:** The focus on sustainable coffee packaging presents opportunities for packaging companies to cater to eco-conscious consumers. ## Related on Trend Hunter - [Collaboration Coffee Stout Beers](https://www.trendhunter.com/trends/brewdog-x-grind-coffee-stout.md) - [Collaborative Coffee Porters](https://www.trendhunter.com/trends/coffee-porters.md) - [Collaboration Instant Craft Coffees](https://www.trendhunter.com/trends/nescaf-azera-x-perky-blenders.md) - [Canned Nitro-Infused Cold Coffees](https://www.trendhunter.com/trends/nitroinfused-cold-coffee.md) - [Gen Z Coffee Brands](https://www.trendhunter.com/trends/couplet-coffee.md) - [Canned Craft Coffee Collections](https://www.trendhunter.com/trends/cloud-gate-coffee.md) - [Small-Batch Canned Cold Coffees](https://www.trendhunter.com/trends/zigzag-cold-brew-coffee.md) - [Eco-Conscious Coffee Packaging](https://www.trendhunter.com/trends/bruvi.md) - [Sustainably Packaged Coffee Products](https://www.trendhunter.com/trends/singleserve-coffee-bags.md)