# Gamine-Style Editorials The Nuyou Singapore October 2012 Photoshoot Stars a Neglected Suzie Bird By Meghan Young | Published 2012-10-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nuyou-singapore-october-2012 References: [fashiongonerogue](http://fashiongonerogue.com/suzie-bird-mine-chanel-nuyou-singapore-october-2012-wee-khim/) & [nuyou.sg](http://www.nuyou.com.sg/) Model Suzie Bird goes gamine for the Nuyou Singapore October 2012 editorial. For those unfamiliar with that particular word, it describes a neglected girl left to run about the streets. Of course, it is hard to make a case for someone clad in [Chanel](https://www.trendhunter.com/trends/coco-crush) from head to toe. Nevertheless, the scruffy hair, bruised eyes and overall vulnerable vibe does lend the French beauty a sad look. The Nuyou Singapore October 2012 editorial was shot by photographer Wee Khim. Captured on location in Paris, France, for the Asian publication, the outfits were eclectically assembled by stylist Johnny Khoo. He concentrated on [heavy outerwear and cozy layers](https://www.trendhunter.com/trends/sujitha-shivajothi) while makeup artist Cindy Goh and hairstylist Dexter Ng complemented the looks with low-key beauty. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 90% | Activity: 60% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Gamine-style Fashion:** Opportunity for fashion brands to create collections that blend high-end and neglected/scruffy aesthetics. - **Eclectic Location Shoots:** Potential to creatively blend international locations and looks/feels for editorial shoots in the fashion industry. - **Low-key Beauty Trends:** Opportunity for makeup and hairstyling brands to experiment with minimalism and subtle techniques. ### Who This Affects Most - **Fashion:** The fashion industry can leverage the 'gamine' aesthetic to create unique collections and reach a wider audience. - **Photography:** With the growing interest in eclectic location shoots, photography businesses can position themselves as unique and cutting-edge. - **Beauty:** Makeup and hairstyling industries can develop products and services that cater to the 'low-key beauty' trend and tap into the market for subtle beauty looks. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md)