# Softly Grayscale Editorials The Nuyou Singapore January 2014 Photoshoot Stars Xiao Wen Ju By Meghan Young | Published 2014-01-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nuyou-singapore-january-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/xiao-wen-ju-poses-wee-khim-nuyou-singapore-january-2014/) & [nuyou.sg](http://www.nuyou.com.sg) The Nuyou Singapore January 2014 cover shoot is softly lit and simply shot, a style that is beautifully welcomed after the slew of elaborate and rich photoshoots conducted for the holiday season. Yet that isn't to say that the looks are lacking in elegance or glamor, it's simply more subdued. Shot primarily in [black and white](https://www.trendhunter.com/trends/contemporary-femininity) by photographer Wee Khim, the Nuyou Singapore January 2014 cover shoot takes place in studio. Full of light and shadows, the images are enchanting. This has much to do with model Xiao Wen Ju's presence, of course. Embracing a stoic expression, she complements the [relaxed yet sophisticated wardrobe](https://www.trendhunter.com/trends/stein) perfectly. She was styled by Johnny Khoo with hair by Edward Chong and makeup by Peter Khor. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 72% | Activity: 59% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Minimalistic Editorials:** Opportunity for fashion publications to create simple and understated photoshoots with a focus on clean lines and minimalistic styling. - **Black and White Photography:** The use of black and white photography in fashion editorials can evoke a sense of elegance and timeless beauty, presenting an opportunity for photographers to experiment with this classic aesthetic. - **Subdued Glamor:** A trend towards more subdued and understated glamor in fashion editorials opens up opportunities for stylists and designers to create sophisticated yet effortless looks. ### Who This Affects Most - **Fashion Publishing:** Fashion publications can explore the trend of softly grayscale editorials to engage with audiences looking for a more minimalist and sophisticated aesthetic. - **Photography:** Photographers can leverage the popularity of black and white photography to offer clients a classic and elegant visual style for their editorials and campaigns. - **Fashion Styling:** Fashion stylists have the opportunity to tap into the trend of subdued glamor, creating looks that are effortlessly chic and appeal to a more sophisticated audience. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Lunar New Year Campaigns](https://www.trendhunter.com/trends/lunar-new-year-campaign1.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Refined Quiet Luxury Apparel](https://www.trendhunter.com/trends/the-journey.md) - [Elegant New Year-Inspired Fashion](https://www.trendhunter.com/trends/alexander-wang-2024.md)