# Recycled Balloon Sneakers Undo for Tomorrow's Nuven Style Repurposes Discarded Party Balloons By Laura McQuarrie | Published 2021-06-02 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/nuven References: [vegnews](https://vegnews.com/2021/6/recycled-birthday-balloon-sneakers) & [indiegogo](https://www.indiegogo.com/projects/cool-comfy-shoes-easy-on-you-and-the-planet#/) Nuven is a [vegan sneaker style](https://www.trendhunter.com/trends/allbirds-remix) from shoe brand Undo for Tomorrow that has colorful soles thanks to the use of materials like discarded party balloons and rubber tire leftovers. The Lisbon-based shoe brand also incorporates sustainable materials such as bamboo lining, [Amazon Rainforest](https://www.trendhunter.com/trends/open-energy-ecosystem) rubber for the toe caps, recycled plastic for the outer component and castor oil for the insole. The gender-neutral sneakers can be found in four colorways: Vanilla Rainbow, Desert Camel, Dark Grey and Black Bird. When conceptualizing the sneakers, the brand was set on offering the [comfort of a performance sneaker](https://www.trendhunter.com/trends/on-cloudnova-2) with the style of a casual shoe. The lightweight and water-repellent Neuven sneakers are being introduced on Indiegogo, where they have already exceeded their crowdfunding goal thanks to the support of hundreds of backers. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 84% | Activity: 83% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Upcycled Sneakers:** There are opportunities for footwear and fashion brands to explore the potential of repurposing discarded materials into sustainable products like sneakers, creating a unique and eco-friendly product line. - **Sustainable Materials:** Numerous industries can benefit from incorporating eco-friendly and sustainable materials like bamboo, Amazon Rainforest rubber, and recycled plastic, providing a great sustainability practice to attract conscious customer segments. - **Crowdfunding Campaigns:** Businesses can leverage the power of crowdfunding platforms like Indiegogo to raise capital and promote their sustainable products, allowing sustainable-focused brands to gain early traction and set themselves apart from competitors. ### Who This Affects Most - **Footwear:** In addition to the use of eco-friendly and upcycled materials, the footwear industry can benefit from shifting to sustainable and ethical production practices, creating a brand image that resonates with environmentally conscious consumers. - **Fashion:** Fashion brands have the opportunity to incorporate sustainable practices within their designs and operations, promoting eco-friendly and fair-trade practices while creating unique style pieces that captivate the interests of more conscious customers. - **Eco-friendly Products:** Comprising biodegradable, recycled, and upcycled products, the eco-friendly product industry caters to consumers who prioritize environment-friendly products over conventional ones. This industry has tremendous potential, considering the growing focus on sustainability to save the planet's resources. ## Related on Trend Hunter - [Sustainable Open-Style Sneaker Designs](https://www.trendhunter.com/trends/keen-uneek-360.md) - [Compostable Sole Sneakers](https://www.trendhunter.com/trends/swave-sport.md) - [Textile-to-Textile Recycled Sneakers](https://www.trendhunter.com/trends/allbirds-remix.md) - [Sustainable Color-Blocked Sneakers](https://www.trendhunter.com/trends/colville.md) - [Modern Collaborative Textile Sneakers](https://www.trendhunter.com/trends/pelotissima.md) - [Sustainable Single-Piece Sneakers](https://www.trendhunter.com/trends/on-cloudboom-strike-ls.md) - [Banana-Made Luxury Sneakers](https://www.trendhunter.com/trends/balenciaga-4.md) - [Sustainable Running Shoe Designs](https://www.trendhunter.com/trends/supernatural-runner.md) - [Sustainable Modular Sneakers](https://www.trendhunter.com/trends/modular-sneaker-1.md)