# Powdered Immune-Boosting Supplements Nuun Launches 'Immunity 3' Stick Packs in Time for Flu Season By Niko Pajkovic | Published 2021-09-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nuun References: [bevnet](https://www.bevnet.com/news/2021/nuun-launches-immunity3-stick-packs) & [nuunlife](https://nuunlife.com/blogs/news/introducing-nuun-immunity3) [Nuun](https://www.trendhunter.com/trends/nuun-sport-hydration-powder-drink-mixes), a [Nestle](https://www.trendhunter.com/trends/nunn)-owned brand specializing in electrolyte supplements, has launched 'Immunity3' stick packs, the company's first [immune-boosting powder](https://www.trendhunter.com/trends/trulabs-hydrate). The powder product comes in single-use "sticks" and uses the same speedy hydration formula found in classic Nuun products. What's new is that 'Immunity3' includes a unique blend of vitamins and minerals known for their immune-supporting properties. In fact, according to Nuun's website, one serving of 'Immunity3' contains "as much Vitamin A as 32 cups of chopped broccoli, as much Vitamin D as 500g of raw chanterelle mushrooms, as much Vitamin B12 as 27 eggs, as much Vitamin E as 5 avocados and... as much Vitamin C as 8.5 oranges." Moreover, this innovative supplement comes with a range of prebiotics -- known for their gut health balancing properties -- as well as several electrolytes for added hydration. With the release of this convenient, immune-boosting supplement it would appear that Nuun is directly targeting post-pandemic consumers who are looking to avoid getting sick this winter. Image Credit: Nuun ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 70% | Activity: 73% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Powdered Immune-boosting Supplements:** Powdered immune-boosting supplements are an emerging trend due to increased consumer focus on health and wellness amidst the pandemic. - **Convenient and Customizable Supplement Delivery:** The launch of Nuun's 'Immunity3' stick packs highlights a trend towards convenient and customizable supplement delivery methods that cater to busy, health-conscious consumers. - **Prebiotics and Electrolytes in Immune-boosting Supplements:** The inclusion of prebiotics and electrolytes in Nuun's 'Immunity3' stick packs points towards a trend in the supplement industry to combine multiple health benefits into one convenient product. ### Who This Affects Most - **Health and Wellness Supplements:** The health and wellness supplements industry has an opportunity to develop more innovative, immunity-boosting products that address the specific needs of consumers seeking to improve their overall health and well-being. - **Nutraceuticals:** The nutraceutical industry can capitalize on the growing popularity of powdered immune-boosting supplements by developing new products with unique blends of vitamins, minerals, and other health-enhancing ingredients. - **Fitness and Sports Nutrition:** The fitness and sports nutrition industry can leverage the trend towards convenient and customizable supplement delivery methods by developing products that cater to active, health-conscious consumers looking to enhance their athletic performance and recover more quickly from workouts. ## Related on Trend Hunter - [Ready-to-Mix Liquid Supplements](https://www.trendhunter.com/trends/liquid-supplement-beverage-enhancer.md) - [Vitamin-Packed Immune Supplements](https://www.trendhunter.com/trends/emergen-c.md) - [Travel-Friendly Immunity-Focused Supplements](https://www.trendhunter.com/trends/immunity-drink-mix.md) - [Holistic Immunity Supplement Products](https://www.trendhunter.com/trends/nb-pure-immune.md) - [Immunity Liquid Beverage Enhancers](https://www.trendhunter.com/trends/immunity-liquid-beverage-enhancers.md) - [Functional Immunity-Boosting Beverages](https://www.trendhunter.com/trends/inner-immune.md) - [Immunity Boosting Collagen Supplements](https://www.trendhunter.com/trends/bulletproof-immune-defense-collagen-protein.md) - [Immunity-Boosting Gummies](https://www.trendhunter.com/trends/immunityboosting-gummies.md) - [Hydration-Optimizing Drink Mixes](https://www.trendhunter.com/trends/nuun-sport-hydration-powder-drink-mixes.md)