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# Versatile Lightweight Bras
Nuudii Bras Have Strap Flexibility and 360 Stretch

By Grace Mahas | Published 2019-06-29 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/nuudii-bra
References: [vimeo](https://vimeo.com/340449770/16beca08cb) & [kickstarter](https://www.kickstarter.com/projects/253686199/nuudii-system-radical-innovation-for-boobs?ref=771363&token=64c8f4ab)

The Nuudii Bra is a bra made by women for women with supreme comfort at the forefront of the design. The bra boasts strap versatility to let women choose their desired support and style. The [lightweight bra](https://www.trendhunter.com/trends/feather-lace) was made for travel and can be folded into a tiny accompanying pouch, weighing only 1.5oz.

The Nuudii Bra embraces a woman's natural shape and allows women to appear braless while still being supported. Moreover, the [bra's versatility](https://www.trendhunter.com/trends/underwire-bra-collection) has a low side and can be transformed into over 12 positions to complement any shirt style. The [seamless design](https://www.trendhunter.com/trends/comfortable-seamless-bras) is comfortable and durable and comes in the following colors: 'Light,' 'Brownz,' and 'Black.'

This morphing bra is ideal for women looking to have unparalleled comfort and support in their undergarments.

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 52% | Activity: 96% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### Why This Trend Is Growing

- **Versatile Lightweight Undergarments:** The rise of versatile and lightweight undergarments presents opportunities for companies to innovate and add functionality to traditional undergarments.
- **Seamless Design:** The demand for comfortable and durable seamless design presents opportunities for companies to create innovative products that cater to consumer needs.
- **Supportive Braless Undergarments:** The demand for supportive braless undergarments presents opportunities for companies to create innovative products that offer both comfort and support.

### Industries Being Reshaped

- **Apparel Industry:** The apparel industry can leverage the rise of innovative undergarments to create products that address consumers' needs for versatile, comfortable, and supportive apparel.
- **Travel Industry:** The travel industry can cater to consumers' needs for lightweight and portable undergarments that offer unparalleled comfort and support.
- **Fashion Industry:** The fashion industry can capitalize on seamless and versatile undergarments to create clothing designs that blur the lines between innerwear and outerwear.

## Related on Trend Hunter

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