# Peanut-Shaped Mobile Bars Planters & Miller High Life Collaborated on the "Nuttiest Dive Bar" By Laura McQuarrie | Published 2023-06-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nuttiest-dive-bar References: [foodandwine](https://www.foodandwine.com/miller-high-life-plants-nutmobile-dive-bar-rental-7510959) & [millerhighlife](https://www.millerhighlife.com/nuttiestdivebar)  The tried-and-true pairing of peanuts and beer is being elevated by a partnership between Planters and [Miller High Life](https://www.trendhunter.com/trends/ice-cream-dive-bar), two brands that came together to create the "Nuttiest Dive Bar." Fans of the peanut brand may already be familiar with the [Planters NUTmobile](https://www.trendhunter.com/trends/bar-nut-mix), a 26-foot-long RV in the shape of a peanut, and now, for a limited time, fans can book the NUTmobile for snacks and drinks. This reservation-only mobile dive bar can be booked for 90 minutes at a cost of just $3.99, the price of peanuts. Inside, drinkers and snackers will find an authentic dive bar smell—peanuts, High Life, sweet tobacco and mahogany aromas—dim lighting to set the mood, a selfie wall, a nut-shaped jukebox, themed games and a warm nut machine to pair with Miller High Life. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 66% | Activity: 62% | Freshness: 16% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Elevated Brand Collaborations:** The partnership between Planters and Miller High Life demonstrates the trend of brands coming together to create unique experiences for consumers. - **Mobile Experiential Marketing:** The Planters NUTmobile dive bar showcases the trend of brands using mobile vehicles to bring immersive experiences directly to consumers. - **Nostalgic Dive Bar Revival:** The Nuttiest Dive Bar taps into the trend of reviving traditional dive bar experiences with a nostalgic and playful twist. ### Who This Affects Most - **Food and Beverage:** The collaboration between Planters and Miller High Life opens up opportunities for food and beverage brands to create unique pop-up experiences that combine different products. - **Marketing and Advertising:** The NUTmobile dive bar highlights the potential for marketing and advertising agencies to leverage mobile vehicles as an innovative way to engage with consumers. - **Hospitality and Tourism:** The reservation-only dive bar concept suggests opportunities for the hospitality and tourism industry to create exclusive and themed experiences that cater to specific audiences. ## Related on Trend Hunter - [Bar-Inspired Nut Snacks](https://www.trendhunter.com/trends/bar-nut-mix.md) - [Ice Cream Dive Bars](https://www.trendhunter.com/trends/ice-cream-dive-bar.md) - [Beer-Infused Ice Cream Bars](https://www.trendhunter.com/trends/miller-high-life-ice-cream-dive-bars.md) - [Gingerbread Dive Bars](https://www.trendhunter.com/trends/gingerbread-set.md) - [Nutty Co-Branded Stouts](https://www.trendhunter.com/trends/deep-roast-peanut-stout.md) - [Decadent Beer-Infused Chocolates](https://www.trendhunter.com/trends/beer-infused-chocolate.md) - [Peanut Bus Driving Jobs](https://www.trendhunter.com/trends/nutmobile-1.md) - [Limited-Edition Peanut Snacks](https://www.trendhunter.com/trends/planters-special-reserve-peanuts.md) - [Beer-Infused Hot Sauces](https://www.trendhunter.com/trends/dive-bar-hot-sauce.md)