# Peanut Butter Cookie Shakes The Dairy Queen Nutter Butter Shake Features Real Cookies in the Mix By Michael Hemsworth | Published 2024-06-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nutter-butter-shake References: [fastfoodpost](https://www.fastfoodpost.com/dairy-queen-introduces-new-nutter-butter-shake/) & [dairyqueen](https://www.dairyqueen.com/)  The [Dairy Queen Nutter](https://www.trendhunter.com/trends/royal-reeses-fluffernutter-blizzard) Butter Shake is making its way to participating locations to provide customers with a deliciously creamy and drinkable way of enjoying the namesake cookie. The shake starts off with the brand's signature soft serve ice cream that's blended with real [Nutter Butter cookie crumbles](https://www.trendhunter.com/trends/cold-stone-creamery-summer-treats) before being topped with whipped tipping. The result is a rich, [creamy shake](https://www.trendhunter.com/trends/smashburger-shakes) that boasts buttery and nutty flavors in every sip. The liquid format means the dessert is easy to enjoy out of the house as an alternative to the brand's existing ice cream menu items. The Dairy Queen Nutter Butter Shake is priced starting at $3.69 and is a limited time offering that will only be around for the summer months. Image Credit: Dairy Queen ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 43% | Activity: 53% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Cookie-infused Shakes:** Blending real cookies with soft serve ice cream presents a novel way for dessert brands to innovate traditional shakes. - **Limited-time Seasonal Offerings:** Releasing exclusive treats during specific periods drives consumer urgency and boosts seasonal sales. - **Portable Dessert Beverages:** Creating easy-to-consume dessert drinks caters to the on-the-go lifestyle of modern consumers. ### Industries Being Reshaped - **Food and Beverage:** The introduction of cookie-infused shakes offers a unique product variation within the competitive frozen dessert market. - **Quick Service Restaurants:** Limited-time seasonal offerings can help quick service restaurants attract new customers and increase visit frequency. - **Dairy Products:** Developing portable dessert beverages introduces new opportunities for dairy-based innovations and expands product lines. ## Related on Trend Hunter - [Blended Cookie Cafe Refreshments](https://www.trendhunter.com/trends/nutter-butter-blender.md) - [Nutty Chocolate Ice Creams](https://www.trendhunter.com/trends/reeses-pieces-cookie-dough-blizzard.md) - [Nutty Cookie Dough Milkshakes](https://www.trendhunter.com/trends/reeses-pieces-cookie-dough-milkshake.md) - [Cookie-Flavored Vanilla Shakes](https://www.trendhunter.com/trends/cookie-butter-shake.md) - [Branded Nutty Chocolate Shakes](https://www.trendhunter.com/trends/chocolate-peanut-butter-shake.md) - [Mashmallow Core Ice Creams](https://www.trendhunter.com/trends/royal-reeses-fluffernutter-blizzard.md) - [Festive Cookie-Flavored Milkshakes](https://www.trendhunter.com/trends/zaxbys-cookie-butter-shake.md) - [Cookie-Packed Diner Shakes](https://www.trendhunter.com/trends/cookie-jar-shake.md) - [Co-Branded Blended Frozen Treats](https://www.trendhunter.com/trends/reeses-caramel-craze-blizzard.md)