# Uncomplicated Dog Food Brands NUTRO SO SIMPLE is Rich in Flavor and Full of Nutrients By Laura McQuarrie | Published 2022-04-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nutro-so-simple References: [prnewswire](https://www.prnewswire.com/news-releases/the-nutro-brand-debuts-nutro-so-simple-dog-food-to-give-dogs-nutritious-uncomplicated-meals-301517638.html) & [nutro](http://www.nutro.com/)  In response to [dog food options](https://www.trendhunter.com/trends/allergy-friendly-dog-food) becoming increasingly complicated, NUTRO released a new product line called [NUTRO SO SIMPLE](https://www.trendhunter.com/trends/ultra-barkuterie-boards). This product line focuses on high-quality, recognizable ingredients that are real, rich in flavor and packed with nutrients. Fueled by vitamins, minerals and other nutrients that keep pets functioning at their peak, the dog food line inclides two [dry food varieties](https://www.trendhunter.com/trends/essential-clusters) and a pair of wet food varieties. There's the NUTRO SO SIMPLE Dry Dog Food With Chicken formula, for example, with chicken, brown rice, barley, peas and flaxseed, as well as the NUTRO SO SIMPLE Meal Complement for Dogs Chicken & Duck Recipe in Bone Broth with more ingredients that people will recognize, such as green beans and potatoes. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 12% | Activity: 22% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Simplified Pet Food:** Opportunities for companies to create more simplified and recognizable ingredient lists in pet food products. - **Transparent Pet Food:** Opportunities for companies to provide more transparency on pet food labels and educate consumers on the benefits of recognizable ingredients. - **Nutrient-rich Pet Food:** Opportunities for companies to focus on creating pet foods with high-quality, nutrient-rich ingredients. ### Where This Applies - **Pet Food Manufacturing:** The pet food industry has the opportunity to innovate by creating simplified and recognizable ingredient lists in their products. - **Pet Care Retail:** Pet care retail could capitalize on the trend of simplified and nutrient-rich pet foods by stocking more of these types of products and educating customers on the benefits. - **Pet Nutrition Consulting:** Pet nutrition consulting services could offer expertise on the benefits of high-quality, recognizable ingredients in pet food, and help pet owners find products that meet these criteria. ## Related on Trend Hunter - [Advanced Nutrition Dog Foods](https://www.trendhunter.com/trends/nourish-protect.md) - [Minimally Processed Dog Foods](https://www.trendhunter.com/trends/coldpressed-dog-food.md) - [Plasma-Powered Dog Foods](https://www.trendhunter.com/trends/nutrientboost.md) - [Nutrient-Dense Dog Food Services](https://www.trendhunter.com/trends/nom-nom-dog-food.md) - [Rebranded Raw Pet Foods](https://www.trendhunter.com/trends/dibo.md) - [All-Encompassing Dog Foods](https://www.trendhunter.com/trends/greenies-smart-essentials.md) - [Limited-Ingredient Dog Stews](https://www.trendhunter.com/trends/stews-for-dogs.md) - [Digestive Health Pet Foods](https://www.trendhunter.com/trends/butchers-best-signature-menu.md) - [Chunky Pet-Friendly Stews](https://www.trendhunter.com/trends/hearty-stews.md)