# Graduation-Themed Seltzer Giveaways NÜTRL is Giving Away $15,000 & A Year's Supply of Seltzers By Elena Rahman | Published 2022-06-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nutrl References: [nutrlusa](https://nutrlusa.com/#pineapple)  NÜTRL is helping consumers graduate to the next stage of their living situations with a one-time giveaway. The beverage brand is giving one lucky winner $15,000 to put towards a new space in the spirit of graduation season. The campaign kicked off with an epic graduation-like ceremony and party at Hudson Yards. It featured a hilarious commencement speech from SNL star Chris Redd and a live marching band. While NÜTRL wants to help consumers to graduate from a shared living space into a place of their own, the brand also wants to flavor the winner's parties with a year's supply of NÜTRL Vodka Seltzers. To enter the contest, participants can comment on NÜTRL's social posts on [Facebook](https://www.trendhunter.com/trends/the-neighborator), [Instagram](https://www.trendhunter.com/trends/ntrl-vodka-seltzer-chloe-fineman), and [Twitter](https://www.trendhunter.com/trends/tropical-fruit-hard-cider) using the #UpgradeYourSeltzer and #Sweepstakes tags. Image Credit: NÜTRL ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 32% | Activity: 40% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Graduation-themed Giveaways:** Brands should leverage the graduation season to create graduation-related giveaways to increase engagement on social media. - **Social Media Contests:** Brands can use social media contests and rewards to increase the reach and engagement of their marketing campaigns. - **Seltzer Flavors:** Brands can attract more customers by introducing new and unique flavors of seltzer into the market. ### Where This Applies - **Beverage:** Beverage companies can create marketing campaigns around graduation-related themes and host events to increase brand awareness. - **Social Media:** Social media platforms can improve their offering by creating tools, features to help brands organize and manage contests, and rewards campaigns. - **Real Estate:** Real estate businesses can partner with beverage companies to create thematic events around, for example, homeownership holidays. ## Related on Trend Hunter - [Cheeky Seltzer Campaigns](https://www.trendhunter.com/trends/ntrl-vodka-seltzer-chloe-fineman.md) - [Refreshing Alcoholic Seltzer Flavors](https://www.trendhunter.com/trends/ntrl-strawberry.md) - [Tangy Citrus Vodka Seltzers](https://www.trendhunter.com/trends/ntrl-orange.md) - [Hard Seltzer Sommeliers](https://www.trendhunter.com/trends/hard-seltzer-sommelier.md) - [Summer Party Giveaways](https://www.trendhunter.com/trends/summer-party-giveaway.md) - [Seltzer Brand NFT Giveaways](https://www.trendhunter.com/trends/fountain-nft-fridge.md) - [Cranberry Vodka Seltzers](https://www.trendhunter.com/trends/cranberry-vodka-seltzer.md) - [Cheeky Financial Stress-Alleviating Campaigns](https://www.trendhunter.com/trends/creative-promotional-campaign.md) - [Gamer Year's-Worth Giveaways](https://www.trendhunter.com/trends/drop-year.md)