# Elegant Odorless Towels The Nutrl Towel is Infused with Antimicrobial Silver By Joey Haar | Published 2017-11-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/nutrl-towel References: [kickstarter](https://www.kickstarter.com/projects/768341871/nutrl-fresh-bath-towels-made-with-silver) The Nutrl towel hopes to toe the line between the two ends of the spectrum in the world of drying options. With its super-soft, American-grown Supima cotton and an infusion of silver particles, the towel is both cozy and odor-free. There's a sliding scale of towels, with the one extreme being quick-drying towels that are thin and scratchy and the other being spa-like towels that are thick and sumptuous, but which take ages to dry and often end up mildewy when used at home. As its name hints, the Nutrl is a neutral balance between those two poles, making it the best of both worlds. While just as luxuriant as a spa towel, it still manages to avoid odors thanks to the natural antimicrobial effects of the silver particles woven into it. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 69% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Why This Trend Is Growing - **Quick-drying Towels:** Opportunity to innovate by creating towels that dry quickly while still maintaining a soft and comfortable texture. - **Antimicrobial Fabrics:** Potential for disruptive innovations in using antimicrobial agents in fabrics to prevent odors and maintain hygiene. - **Hybrid Towels:** Opportunity to develop towels that combine the luxurious feel of spa towels with the quick-drying properties of thin towels. ### Industries Being Reshaped - **Textile Industry:** An industry that could explore ways to incorporate antimicrobial properties into fabrics and create innovative drying options. - **Hospitality Industry:** Opportunity for hotels and spas to offer towels that provide both luxurious comfort and antimicrobial features to enhance customer experience. - **Home Goods Industry:** Potential to disrupt the home goods market by introducing towels that strike a balance between quick-drying functionality and high-end quality. ## Related on Trend Hunter - [Odor-Free Bath Towels](https://www.trendhunter.com/trends/k-25.md) - [Odor-Free Waffle Textured Towels](https://www.trendhunter.com/trends/k25.md) - [Fast-Drying Odor Control Towels](https://www.trendhunter.com/trends/packtowl.md) - [Quick-Drying Luxury Towels](https://www.trendhunter.com/trends/rebecca-udall.md) - [Quick-Absorbing Textural Bath Towels](https://www.trendhunter.com/trends/bath-towel-reloaded.md) - [Eco Hospitality Towels](https://www.trendhunter.com/trends/turkish-towels.md) - [Softly Sustainable Home Linens](https://www.trendhunter.com/trends/luxe-towels.md) - [Waffle-Woven Bamboo Towels](https://www.trendhunter.com/trends/casacru-bamboo-towels.md) - [Expanding Towel Tablets](https://www.trendhunter.com/trends/expanding-towel.md)