# Nourishing Gen Z Skincare
'Nutritious' is a New Collection from Estée Lauder

By Laura McQuarrie | Published 2023-03-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/nutritious
References: [glossy.co](https://www.glossy.co/pop/glossy-pop-newsletter-estee-lauder-launches-nutritious-in-bid-for-gen-z-exclusive/) & [esteelauder](https://www.esteelauder.ca/)

Nutritious is a new three-piece skincare collection from Estée Lauder that specifically speaks to the needs and wants of Gen Z. This trio includes a 2-in-1 Foam Cleanser, the Nutritious Radiant Essence Lotion and the Melting Soft Creme/Mask.

Jennifer Johns, Estée Lauder VP of marketing for North America, said that "Estée Lauder saw an opportunity to create something specifically geared toward younger Gen-Z consumers looking for high-performance beauty products that are ingredient-focused, consciously formulated and designed to meet their specific skin needs.” As such, the packaging for the products are playful, approachable and authentic.

To promote the collection to its target audience, Estée Lauder is launching a TikTok-focused campaign featuring four influencers and engaging college-age influencers via the Her Campus network.