# Micronutrient-Packed Moon Cakes For the Mid-Autumn Festival, WMY Works Boasts Nutritious Cakes By Kalin Ned | Published 2019-10-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nutritious-cake References: [behance.net](https://www.behance.net/gallery/85735933/W-Moon-Y-Muti-Vitabin) & [wmy-ad](https://www.wmy-ad.com) A nutritious cake is certainly a commodity that is hard to come by. In preparation for the Mid-Autumn Festival – a cultural celebration of the harvest in China, local creative agency WMY Works and freelance designer HunkXing partner for the release of an interesting project — the W-Moon-Y Multi-Vitabin. This is a range of nutritious cakes, informed by the daily woes of young people in the country. The format takes the shape of the [Moon Cake](https://www.trendhunter.com/trends/sofitel-legend-metropole-hanoi), which is a traditional treat that is enjoyed during the Mid-Autumn Festival. Through analysis, WMY Works found that there are nine “syndromes” that plague young people. These include conditions like staying up late, a tendency to overwork, the habit of eating too little or drinking too much, and so on. Eager to address these, WMY Works curates “[compound vitamin cakes](https://www.trendhunter.com/trends/profusion-protein-cakes)” to help alleviate stress and boost nutritional values. In addition to being beneficial to health and to carry the “[creative studio’s] best wishes for life,” the nutritious cakes are delivered in visually engaging packaging that borrows cues from pharmaceutical products while introducing whimsicality through a bold typeface and various color combinations. Photo Credits: WMY Works ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 70% | Activity: 62% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Nutritious Cakes:** The trend of creating nutritious cakes that address specific health needs and alleviate stress. - **Creative Packaging:** The trend of using visually engaging packaging that combines pharmaceutical cues with whimsical elements. - **Personalized Nutrition:** The trend of developing food products that offer personalized nutritional benefits based on specific target audiences. ### Where This Applies - **Food and Beverage:** The food and beverage industry can innovate by creating more nutrient-packed cakes that cater to specific health conditions and consumer preferences. - **Design and Packaging:** The design and packaging industry can explore creating visually engaging packaging concepts for food products that blend pharmaceutical aesthetics with creative elements. - **Health and Wellness:** The health and wellness industry can tap into the trend of personalized nutrition by developing products that offer targeted health benefits and address specific health concerns. ## Related on Trend Hunter - [Sophisticated Mid-Autumn Festival Lines](https://www.trendhunter.com/trends/mariebelle-new-york.md) - [Elegant Miniature Mooncake Boxes](https://www.trendhunter.com/trends/miniature-mooncake-box.md) - [Flavorful Mooncake Box Sets](https://www.trendhunter.com/trends/mooncake-box-set.md) - [Exquisite Mooncake Gift Boxes](https://www.trendhunter.com/trends/mooncake-gift-box.md) - [Vegan Autumn Mooncake Boxes](https://www.trendhunter.com/trends/autumn-mooncake-box.md) - [Mid-Autumn Mooncake Collections](https://www.trendhunter.com/trends/2024-midautumn-collection.md) - [Charitable Mooncake Gift Sets](https://www.trendhunter.com/trends/mooncake-gift-set.md) - [Opulent Hotel-Backed Mooncakes](https://www.trendhunter.com/trends/the-westin-kuala-lumpur.md) - [Mooncake-Inspired Cookies](https://www.trendhunter.com/trends/mooncake-cookie.md)