# Nutritional Protein Yogurts The YOGA Yogurts Provide Added Fibre and Grains For Increased Energy By M | Published 2016-08-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nutritional-yogurt References: [trndmonitor](https://trndmonitor.com/dairy-spotlight-vilkyskiu-pienine-functional-yoga-yogurts/) & [vilkyskiu.lt](http://www.vilkyskiu.lt/en/) The YOGA Yogurts are designed to go beyond the functionality of a traditional creamy dairy snack to provide consumers with [more protein, fibre and energy](https://www.trendhunter.com/trends/oikos-pro-highprotein). This is thanks to the inclusion of grains and carbohydrates that ensure that the dairy snack is much more filling and nutritious. Yogurt is often enjoyed as a snack, and in keeping with this eating mentality the YOGA Yogurts are specifically made to nutritiously transition consumers between meals with a wholesome blend of flavor and ingredients. The yogurts are enriched with [bran, oatmeal and cereal](https://www.trendhunter.com/trends/greek-yogurt-oats-seed-mix) to provide a healthy dose of natural fuel for the body. Since many consumers rely on snacks throughout the day as oppose to meals, products such as the YOGA Yogurts that are designed to be [high in nutrition and taste](https://www.trendhunter.com/trends/odysea-greek-yogurt) are ideal for tying consumers over. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 76% | Activity: 62% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Protein-enriched Yogurts:** The trend of protein-enriched yogurts provides an opportunity for companies to create innovative dairy snacks with increased protein content. - **Fiber-rich Snacks:** The rise in demand for fiber-rich snacks opens up possibilities for creating nutritious and filling products like the YOGA Yogurts, which include grains and carbohydrates. - **Functional Eating:** The trend of functional eating allows for the development of snacks like YOGA Yogurts that serve as a bridge between meals, providing consumers with nutrition and energy. ### Industries Being Reshaped - **Protein Food Industry:** The protein food industry can take advantage of the trend of protein-enriched yogurts by creating innovative dairy snacks that cater to consumer demand for increased protein intake. - **Health Food Industry:** The health food industry can tap into the demand for fiber-rich snacks by developing products that are nutritious, filling, and incorporate grains and carbohydrates. - **Snack Food Industry:** The snack food industry can capitalize on the trend of functional eating by creating snacks like YOGA Yogurts that provide consumers with a convenient and nutritious option to bridge the gap between meals. ## Related on Trend Hunter - [Yogurt-Based Protein Oat Snacks](https://www.trendhunter.com/trends/nomadic-power-oats.md) - [Energizing Skyr Yogurt Snacks](https://www.trendhunter.com/trends/yoplait-skyr-energy.md) - [All-in-One Protein-Rich Yogurt Pots](https://www.trendhunter.com/trends/yogurt-granola-pots.md) - [Greek Yogurt Protein Pots](https://www.trendhunter.com/trends/yeo-valley-organic-protein-snack-pots.md) - [High-Protein Yogurt Cups](https://www.trendhunter.com/trends/yoplait.md) - [Gut Health Support Yogurts](https://www.trendhunter.com/trends/activa-fibre-yogurts.md) - [High-Protein Yogurt Snacks](https://www.trendhunter.com/trends/highprotein-yogurt.md) - [Nutritious Pouch-Packaged Yogurts](https://www.trendhunter.com/trends/nomadic-good-to-go.md) - [Mix-In Protein Yogurt Cups](https://www.trendhunter.com/trends/muller-and-myprotein.md)