# Wellness Brand Expansions Agent Nateur Partnered with a Specialty Nutritional Supplement Retailer By Kalin Ned | Published 2023-09-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nutritional-supplement-retailer References: [instagram](https://www.instagram.com/agentnateur/) & [vitaminshoppe](https://www.vitaminshoppe.com/)  Agent Nateur, the luxury all-natural skincare and wellness brand, has launched in over 500 stores nationwide through a partnership with Vitamin Shoppe, a specialty nutritional supplement retailer. This collaboration, both online and in physical stores, is one of Agent Nateur's largest brick-and-mortar partnerships. Agent Nateur is known for its natural formulas and reputable sourcing practices. The brand's products are organic or wild-crafted, non-GMO, cruelty-free, and Ecocert certified. Among the offerings at the nutritional supplement retailer are Agent Nateur's [best-selling products](https://www.trendhunter.com/trends/orange-naturals), holi (radiance) and [holi (mane)](https://www.trendhunter.com/trends/nutrafol-enters-ulta-beauty), designed to promote skin health and beauty from within. To celebrate the launch, Agent Nateur will have a [branded food truck](https://www.trendhunter.com/trends/greenhouse-juice-and-biossance) outside select Vitamin Shoppe locations in New York City, offering their signature matcha latte beverage featuring their collagen and pearl powder supplement. Image Credit: Agent Nateur ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 38% | Activity: 51% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Luxury All-natural Skincare:** Opportunity to innovate luxury skincare products with all-natural ingredients and sustainable sourcing practices. - **Specialty Nutritional Supplements:** Opportunity to develop and offer specialized dietary supplements that promote specific wellness goals. - **Branded Food Trucks:** Opportunity to leverage food trucks as a marketing tool to increase brand visibility and offer unique on-the-go experiences. ### Where This Applies - **Skincare:** Opportunity for skincare brands to tap into the luxury market and differentiate with all-natural, organic, and sustainable products. - **Nutritional Supplements:** Opportunity for nutritional supplement companies to target niche markets with specialized supplements that cater to specific wellness needs. - **Food and Beverage:** Opportunity for food and beverage companies to collaborate with brands and offer unique food truck experiences that promote their products. ## Related on Trend Hunter - [Daily Superfood Powders](https://www.trendhunter.com/trends/agent-nateur-holi-mane.md) - [Exclusive Retailer Beauty Supplements](https://www.trendhunter.com/trends/nourished-products.md) - [Exclusive Skincare Retail Expansions](https://www.trendhunter.com/trends/skincare-retail.md) - [Beauty Rest Elixirs](https://www.trendhunter.com/trends/calm-beauty.md) - [Women's Brain Supplement Expansions](https://www.trendhunter.com/trends/make-time-wellness-1.md) - [Retail Brand Supplement Ranges](https://www.trendhunter.com/trends/alo-stackable-wellness-system.md) - [Modern Plant-Based Wellness Brands](https://www.trendhunter.com/trends/aprico.md) - [Affordable Clinically Effective Skincare](https://www.trendhunter.com/trends/shoppers-drug-mart1.md) - [Grocer-Launched Vegan Skincare Products](https://www.trendhunter.com/trends/vegan-skincare-products.md)