# Customized Nutrition Apps STYR Uses Wearables to Collect Data for Nutritional Recommendations By Laura McQuarrie | Published 2016-10-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nutritional-recommendations References: [cnet](https://www.cnet.com/news/styr-labs-uses-fitness-tracking-data-to-provide-nutritional-advice/) & [itunes.apple](https://itunes.apple.com/us/app/styr/id1106975895?mt=8) STYR LABS is the name of a new start-up that's making it easier for active people to get [personalized nutritional recommendations](https://www.trendhunter.com/trends/personalized-nutritions) when they sync their wearable fitness devices to the STYR app. By connecting wearable trackers such as the [FitBit](https://www.trendhunter.com/trends/dietary-guidance), [Strava](https://www.trendhunter.com/trends/strava-instant-workouts) or Jawbone to STYR, STYR LABS describes that it's possible to "Combine your motion, activity and environmental data with our science-validated research to create personalized nutritional products." Inside the app, users are able to put together custom multivitamins or protein blends, all using information that has been specifically collected about their own health and wellness via third-party devices. Many companies are now using data as a means of collecting unique customer information and as a result, creating products that are tailor-made and better able to serve each individual. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 69% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Customized Nutrition Apps:** Personalized nutrition recommendations through the use of wearable devices and customized products. - **Data-driven Personalization:** Using data to tailor-make products to suit individual needs. - **Connected Fitness Trackers:** Linking up with wearable devices to collect personalized health information. ### Industries Being Reshaped - **Health and Wellness:** Creating personalized nutrition products for active individuals. - **Wearable Technology:** Developing devices that can collect personal health data for use in nutrition apps. - **Fitness and Activity Trackers:** Exploring the use of personal health data for the creation of customized nutrition solutions. ## Related on Trend Hunter - [All-in-One Nutrition Apps](https://www.trendhunter.com/trends/bxlder.md) - [AI-Driven Personalized Nutrition Platforms](https://www.trendhunter.com/trends/personalized-nutrition-platform.md) - [AI-Based Customizable Programs](https://www.trendhunter.com/trends/customizable-diet-program.md) - [Biometric-Based Nutrition Apps](https://www.trendhunter.com/trends/pnoe.md) - [DNA-Based Nutrition Programs](https://www.trendhunter.com/trends/habit.md) - [Personalized Nutritional Platforms](https://www.trendhunter.com/trends/alyve-wellness.md) - [Personalized Nutrition Support](https://www.trendhunter.com/trends/nuty-app.md) - [Social-First Nutrition Tracking Apps](https://www.trendhunter.com/trends/nutrition-tracking-app.md) - [Smart Nutrition Trackers](https://www.trendhunter.com/trends/food-diary.md)