# Dessert Nutrition Shakes Skinnygirl's Protein Drinks Taste Like Chocolate Brownies and Ice Cream By Laura McQuarrie | Published 2015-12-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nutrition-shakes References: [berryondairy.blogspot](http://berryondairy.blogspot.ca/2015/11/obsessing-on-protein-focusing-on.html) & [skinnygirldaily](http://www.skinnygirldaily.com/) Plenty of [protein drinks](https://www.trendhunter.com/trends/darigold-protein-shakes) are designed to be a companion to workouts, but the new Skinnygirl Protein Nutrition Shakes appeals to young women who like to strike a balance between living a healthy lifestyle and indulging every once in a while. These protein-rich and gluten-free Nutrition Shakes come in [decadent flavors](https://www.trendhunter.com/trends/barebells-cookies-cream) like Rich Chocolate Brownie and Vanilla Bean Sundae, providing 12 grams of protein with only about 80 calories. In a single serving, there's also about three grams of fiber without any sugar. These Skinnygirl Nutrition Shakes were also launched alongside a line of [Protein Bars](https://www.trendhunter.com/trends/pbj-protein-brownie). As new additions to Bethenny Frankel's product line, these options make it easy for women to get a fix of protein on the go. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 7% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Decadent Protein Drinks:** Opportunity for creating protein drinks that taste like indulgent desserts, appealing to young women seeking a balance between health and indulgence. - **Gluten-free Nutrition Shakes:** Opportunity for developing gluten-free protein drinks that cater to the growing demand for gluten-free products. - **Convenient Protein Snacks:** Opportunity for creating protein bars and shakes that provide a quick and easy source of protein for active individuals on the go. ### Where This Applies - **Food and Beverage:** Disruptive innovation opportunity for companies in the food and beverage industry to create innovative protein drinks and snacks. - **Health and Wellness:** Disruptive innovation opportunity for companies in the health and wellness industry to create protein shakes and bars that align with consumers' desire for balancing health and indulgence. - **Fitness and Sports Nutrition:** Disruptive innovation opportunity for companies in the fitness and sports nutrition industry to develop protein products that cater to the evolving needs and preferences of their target audience. ## Related on Trend Hunter - [Indulgent High-Protein Shakes](https://www.trendhunter.com/trends/premier-protein-indulgence.md) - [On-the-Go Fruit Protein Smoothies](https://www.trendhunter.com/trends/designer-smoothie.md) - [Caramel Brownie Protein Shakes](https://www.trendhunter.com/trends/gnc-girl-scout-adventurefuls-lean-shake.md) - [Dessert-Like Protein Milkshakes](https://www.trendhunter.com/trends/lemon-cheesecake-milkshake.md) - [Cookie Dough Protein Shakes](https://www.trendhunter.com/trends/premier-protein-bake-shop-cookie-dough.md) - [Glazed Protein Brownies](https://www.trendhunter.com/trends/prime-bites-protein-brownies.md) - [Dessert-Like Plant Protein Drinks](https://www.trendhunter.com/trends/rebbl-protein-beverages.md) - [Collagen-Packed Protein Shakes](https://www.trendhunter.com/trends/collagen-protein-shake.md) - [High-Protein Gym-Goer Desserts](https://www.trendhunter.com/trends/nestl-lindahls-pro-strawberry-sundae.md)