# Breakfast Meal Protein Shakes The New Optimum Nutrition Shakes are Both Packed with Nutrients By Michael Hemsworth | Published 2017-07-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nutrition-shake References: [preparedfoods](http://www.preparedfoods.com/articles/120087-optimum-nutrition-shakes) Consumers are busier than ever and are shifting to require more functional, convenient ways to maintain good health, so the new Optimum Nutrition Shakes are here to offer a faster way to get their day started. Positioned as [breakfast protein shakes](https://www.trendhunter.com/trends/premier-protein-breakfast-product), the beverages are launching as of July and come in two options including Whey & Oats and Greek Yogurt. The former is packed with [fine-milled whole oats](https://www.trendhunter.com/trends/protein-oatmeal), while the latter is made with [whey protein and chia seeds](https://www.trendhunter.com/trends/arla-protein-milkshake) for a rich yet smooth and creamy texture. The Optimum Nutrition Shakes have been positioned to be ideal as a way to start your day, and come in several flavor options that include Chocolate Glazed Donut, Blueberry Muffin and Vanilla Almond Pastry for Whey & Oats, and Vanilla, Strawberry and Blueberry for Greek Yogurt. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 61% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Convenient Health Solutions:** The rising demand for functional and convenient health products presents an opportunity for companies to develop innovative meal replacement options. - **Breakfast-on-the-go:** Busy consumers are seeking quick and nutritious breakfast options, creating a market for ready-to-drink protein shakes. - **Alternative Protein Sources:** The use of ingredients like whey protein and chia seeds in protein shakes opens up opportunities for alternative protein sources in the food and beverage industry. ### Who This Affects Most - **Health and Wellness:** Companies in the health and wellness industry can capitalize on the trend by creating innovative, convenient, and nutrient-packed meal replacement options. - **Food and Beverage:** The food and beverage industry can explore the market demand for ready-to-drink protein shakes and develop new flavors and formulations to cater to different consumer preferences. - **Alternative Protein:** With the growing interest in alternative protein sources, the alternative protein industry can leverage the popularity of protein shakes and expand their product offerings to include innovative protein-rich beverages. ## Related on Trend Hunter - [Premixed Morning Protein Shakes](https://www.trendhunter.com/trends/ultimate-breakfast-shake.md) - [Ready-to-Drink Breakfast Shakes](https://www.trendhunter.com/trends/ufit-brekkie-shake.md) - [Nutritionally Complete Breakfast Shakes](https://www.trendhunter.com/trends/bol-power-shakes.md) - [Flavor-Driven Athletic Supplements](https://www.trendhunter.com/trends/optimum-nutrition-products.md) - [Ready-to-Drink Complete Meal Shakes](https://www.trendhunter.com/trends/power-shakes.md) - [Nutritious Breakfast Smoothies](https://www.trendhunter.com/trends/fruit-protein-smoothie.md) - [Shelf-Stable Protein Shakes](https://www.trendhunter.com/trends/oikos-protein-shakes.md) - [Snackable Gut-Friendly Shakes](https://www.trendhunter.com/trends/oat-shaker.md) - [Fortified Breakfast Milkshakes](https://www.trendhunter.com/trends/lil-goodness.md)