# DNA-Based Nutrition Tests AOR's MyBlueprint Delivers Accurate Lifestyle and Nutrition Reports By Kalin Ned | Published 2019-06-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nutrition-report References: [myblueprintdna.us](https://myblueprintdna.us/) & [aor.us](https://aor.us/products/myblueprint/?utm_source=aor.ca&utm_medium=aor.ca&utm_campaign=aor_ca_referral) AOR — Advanced Orthomolecular Research, offers MyBlueprint to health-conscious consumers who wish to receive a [personalized lifestyle and nutrition report](https://www.trendhunter.com/trends/nutroscan) that will help them make informed decisions about their wellbeing. [DNA kits](https://www.trendhunter.com/trends/uniqgene-ai) have seen a surge in popularity as the wellness industry is expanding, with individuals wishing to customize their diet based on their unique genetic variations. AOR's MyBlueprint has the potential to reveal 84 SNPs, 65 genes, 41 clinical endpoints, and eight key health categories through a detailed nutrition report that will have an impact on one's diet, physical fitness, hormonal health, mental wellness, and more. In addition, individuals who opt-in to take AOR's MyBlueprint will learn about their [unique food sensitivities](https://www.trendhunter.com/trends/microbiome-tests), their metabolism's capability, as well as the rate at which their body removes toxins. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 67% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Personalized Genetic Testing:** The surge in popularity of DNA kits presents an opportunity for disruptive innovation in developing personalized nutrition plans based on genetic variations. - **Wellness Industry Expansion:** The expanding wellness industry provides an opportunity for disruptive innovation in creating customized health and lifestyle reports to meet the growing demand of health-conscious consumers. - **Customized Diets:** The demand for customized diets based on individual genetic variations opens up opportunities for disruptive innovation in developing DNA-based nutrition tests that offer accurate and personalized dietary recommendations. ### Where This Applies - **Genetic Testing:** The genetic testing industry can capitalize on the demand for personalized nutrition reports by developing advanced DNA testing kits that provide accurate and detailed insights for individuals. - **Wellness and Health:** The wellness and health industry can benefit from offering personalized lifestyle and nutrition reports, leveraging DNA-based testing to provide unique health recommendations to customers. - **Nutrition and Dietary Planning:** The nutrition and dietary planning industry can innovate by incorporating DNA-based testing into their services, allowing individuals to receive customized and effective nutrition plans based on their genetic variations. ## Related on Trend Hunter - [DNA-Based Nutrition Programs](https://www.trendhunter.com/trends/habit.md) - [Personalized DNA-Driven Nutrition Offerings](https://www.trendhunter.com/trends/dnadriven-nutrition.md) - [Genetic-Specific Nutrition Insights](https://www.trendhunter.com/trends/earth-fare-genopalate.md) - [Genetically Personalized Supplements](https://www.trendhunter.com/trends/genetically-personalized-supplement.md) - [Direct-To-Consumer Genetic Testing Products](https://www.trendhunter.com/trends/directtoconsumer-genetic-testing.md) - [Gut Health Insight Tests](https://www.trendhunter.com/trends/atlas-biomed.md) - [AI-Driven Personalized Nutrition Platforms](https://www.trendhunter.com/trends/personalized-nutrition-platform.md) - [Holistic Personalized Nutrition Services](https://www.trendhunter.com/trends/personalized-nutrition-service.md) - [Drug Predisposition-Testing DNA Kits](https://www.trendhunter.com/trends/dna-testing-kits.md)