# Health-Focused Product Labels The Nutri-Score Labeling System Helps Consumers Make Healthy Choices By Josh Thompson-Persaud | Published 2021-06-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nutriscore-labeling-system References: [esmmagazine](https://www.esmmagazine.com/private-label/romanias-mega-image-launches-nutri-score-labelling-135206) & [aholddelhaize](https://www.aholddelhaize.com/en/news/nutri-score-continues-to-spread-across-our-european-brands-with-launch-at-mega-image/) [Mega Image](https://www.trendhunter.com/trends/juicy-gummy), a Romanian supermarket subsidiary of Ahold Delhaize, launched the Nutri-Score labeling system for its private label products. The graphical system helps consumers make healthy choices by offering them an at-a-glance score of a product's nutritional value. The Nutri-Score labeling system measures the value of the product, then assigns it a letter grade between A and E on an easy-to-read color-coded scale. About 1,500 of Mega Image's private label products have been scored using the system so far. The Nutri-Score labeling system bolsters Mega Image's position as a leading health-conscious brand. The wide deployment of the labels will tangibly benefit the everyday shopping experiences of healthy consumers. Currently, the Nutri-Score tags are incorporated directly on the packaging of private label products and near the price label for locally sourced products. In the future, the Nutri-Score labeling system will be employed across all Mega Image products as well as on the brand's online store. Image Credit: Ahold Delhaize ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 82% | Activity: 93% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Nutri-score Labeling System:** The Nutri-Score labeling system is a disruptive innovation opportunity for food companies to develop healthier product options for their customers. - **Health-focused Marketing:** Health-focused marketing is a trend that companies can use to attract health-conscious consumers to their products and services. - **Easy-to-read Nutritional Information:** Providing consumers with easy-to-read nutritional information is a trend that is likely to continue as consumers become more health-conscious. ### Who This Affects Most - **Supermarkets:** Supermarkets can adopt the Nutri-Score labeling system to differentiate themselves as a health-conscious brand, attracting customers who value healthy food options. - **Food and Beverage:** Food and beverage companies can use the Nutri-Score labeling system to develop healthier products that appeal to health-conscious consumers. - **E-commerce:** E-commerce platforms can incorporate the Nutri-Score labeling system to provide customers with easily accessible nutritional information and enable them to make healthier choices while shopping online. ## Related on Trend Hunter - [Accessible Health-Focused Packaging](https://www.trendhunter.com/trends/nutrition-information-label.md) - [Better-For-You Grocer Product Logos](https://www.trendhunter.com/trends/aldi-live-healthy.md) - [Thoughtful Packaging Redesigns](https://www.trendhunter.com/trends/thoughtful-packaging.md) - [Health-Conscious Grocery Programs](https://www.trendhunter.com/trends/harris-teeter.md) - [Health-Minded Private Label Products](https://www.trendhunter.com/trends/nice-for-you.md) - [Digital Food Labels](https://www.trendhunter.com/trends/nutrislice-spotlight.md) - [Healthy Habit Food Packaging](https://www.trendhunter.com/trends/lidl-packaging.md) - [GLP-1-Specific Food Labels](https://www.trendhunter.com/trends/on-track.md) - [AI-Powered Food Label Apps](https://www.trendhunter.com/trends/zoe-health-app.md)