# Racy Pet Food Ads NutriPro Dog Food Says Fat Dogs Won't Get Any By Tiana Reid | Published 2010-05-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nutripro-dog-food References: [adland](http://adland.tv/ooh/lifes-hard-when-youre-fat-dog-youll-never-get-lucky?) & [nutripro.cl](http://www.nutripro.cl/index.htm) The Chilean advertising agency Prolam Y&R has developed a series of poster ads for the NutriPro dog food. The posters for the NutriPro dog food include the tagline, "Life's hard when you're a [fat dog](https://www.trendhunter.com/trends/omni-leanpaws)," and shows an overweight and sullen pooch watching his fellow canines get it on. The idea runs along the same line as those used in [human diet food advertisements](https://www.trendhunter.com/trends/cravings-im-crushin-it), offering you (and now your pooch) a more fulfilled and less bulky lifestyle. If your dog is fat, he won't be gettin' any! ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 54% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Body-positive Pet Food:** Creating pet food advertising campaigns that promote healthy body image for animals and encourage a more positive perception of overweight pets. - **Humor in Pet Food Ads:** Using humor and playful messaging in pet food advertisements to engage with consumers and differentiate from competitors. - **Humanization of Pet Products:** Developing pet food ads that parallel human diet food advertisements to tap into the trend of humanizing pets and treating them as family members. ### Industries Being Reshaped - **Pet Food:** Opportunity for pet food companies to leverage provocative and humorous advertising campaigns to stand out in the market and appeal to pet owners. - **Advertising:** The pet food industry presents a disruptive innovation opportunity for advertising agencies to create unique and engaging campaigns targeting pet owners. - **Animal Welfare:** Utilizing body-positive messaging in pet food advertising campaigns to promote the importance of healthy weight management for pets and improve their overall well-being. ## Related on Trend Hunter - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Awareness-Boosting Animal Balloons](https://www.trendhunter.com/trends/animal-balloon.md) - [Dog Food Topper Campaigns](https://www.trendhunter.com/trends/skip-the-sauce-challenge.md) - [Pet Food Digital Campaigns](https://www.trendhunter.com/trends/purebites.md) - [Dog-Friendly Kibble Sauces](https://www.trendhunter.com/trends/pedigree-1.md) - [Advanced Nutrition Dog Foods](https://www.trendhunter.com/trends/nourish-protect.md) - [Dog-Focused Meal Toppers](https://www.trendhunter.com/trends/italcol.md) - [Dog-Friendly Sauces](https://www.trendhunter.com/trends/pedigree-drizzlers-sauce.md) - [High-Frequency Radio Ads](https://www.trendhunter.com/trends/morrisons-ad.md)