# Veggie-Infused Breakfast Bars Kellogg’s New Nutri-Grain Soft-Baked Breakfast Bars Include Veggies By Katherine Pendrill | Published 2022-01-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nutrigrain-softbaked-breakfast-bars References: [chewboom](https://www.chewboom.com/2022/01/08/kelloggs-introduces-2-new-nutri-grain-soft-baked-breakfast-bars-alongside-new-chocolatey-banana-nutri-grain-bites/)  [Kellogg's](https://www.trendhunter.com/trends/kelloggs-crunchy-nut-bites) has once again expanded its popular range of breakfast snacks with the debut of new Nutri-Grain Soft-Baked Breakfast Bars and new Chocolatey Banana Nutri-Grain Bites. The new Nutri-Grain Soft-Baked Breakfast Bars are designed to be a nutritious breakfast option that can be enjoyed on the go. The new bars come in two flavors – Strawberry & Squash and Apple & Carrot – both of which combine real veggies and real fruits. In total, each bar delivers an impressive eight grams of whole grains per serving. For something a little more kid-friendly, Kellogg's has also released new Nutri-Grain Chocolatey Banana Bites. This pre-portion snack features [bite-sized breakfast bar pieces](https://www.trendhunter.com/trends/soft-baked-granola-bites) stuffed with a banana-flavored filling and infused with whole grains. All three of the new offerings will be available nationwide this month. Image Credit: Kellogg’s ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 48% | Activity: 66% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Veggie-infused Snacks:** Opportunity for food companies to expand their range of snacks to include more vegetable and fruit ingredients. - **On-the-go Breakfast Options:** Opportunity for food companies to create more convenient and nutritious breakfast options for busy consumers. - **Whole Grains in Snacks:** Opportunity for food companies to incorporate more whole grains into their snack products for added nutritional value. ### Sectors Adopting This - **Food and Beverage:** Food and beverage companies can innovate by adding more vegetable and fruit ingredients in their products, especially snacks to tap into the healthy eating trend. - **Convenience Store:** Convenience stores can cater to busy consumers by offering more convenient and nutritious breakfast options like the Nutri-Grain Soft-Baked Breakfast Bars and Nutri-Grain Chocolatey Banana Bites. - **Health and Wellness:** Health and wellness companies can keep up with the trend by offering healthy and nutritious snacks with whole grains. ## Related on Trend Hunter - [Crunchy Nutritious Bars](https://www.trendhunter.com/trends/nutrigrain-crunchy.md) - [Fruit-Forward Protein Breakfast Bars](https://www.trendhunter.com/trends/kind-breakfast-protein.md) - [Baked Breakfast Bars](https://www.trendhunter.com/trends/soft-baked-oat-bars.md) - [Plant-Powered Breakfast Bars](https://www.trendhunter.com/trends/complete-kickstart-bar.md) - [Kid-Friendly Soft-Baked Bars](https://www.trendhunter.com/trends/kind-kids-range.md) - [Refreshed Classic Cereal Bars](https://www.trendhunter.com/trends/nutrigrain-bar.md) - [Oven-Baked Fruit Bars](https://www.trendhunter.com/trends/softbaked-bars-for-kids.md) - [Nutrient-Packed Veggie Cereals](https://www.trendhunter.com/trends/cheerios-veggie-blends.md) - [Gourmet Organic Breakfast Bars](https://www.trendhunter.com/trends/little-gourmet-organic-fruit.md)