# Genetic Vitamin Companies Nutrigene Creates Vitamin Plans Based on Consumers' DNA By Joey Haar | Published 2018-02-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nutrigene References: [techcrunch](https://techcrunch.com/2018/02/05/this-company-will-tell-you-which-vitamins-and-supplements-to-take-based-on-your-dna/?ncid=rss) Every person on the planet has a unique DNA sequence, and Nutrigene is a vitamin company that's designed to cater to each and every one of those genetic codes. The company offers liquid vitamin supplements developed by analyzing consumers' DNA to discover what each person needs the most. Though vitamins have the potential to help with general health, that potential is often squandered simply because people don't know which vitamins to take. Further, it can be nearly impossible to learn the correct proportions, since one-size-fits-all vitamin plans are necessarily broad. Nutrigene does the work for consumers, using information from a lifestyle quiz as well as 23andMe data to craft the ideal vitamin cocktail. Nutrigene has several broad vitamin plans, including essentials, elite performance, and gut health. Each of those is then tailored down for the specific consumer, ensuring a unique match every time. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 45% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Personalized Vitamin Plans:** Disruptive innovation opportunity: Develop technologies that analyze consumers' DNA to create customized vitamin plans. - **Dna-based Nutritional Supplements:** Disruptive innovation opportunity: Create liquid vitamin supplements that are formulated based on consumers' unique DNA sequences. - **Data-driven Vitamin Recommendations:** Disruptive innovation opportunity: Utilize lifestyle quizzes and genetic data to provide personalized recommendations for optimal vitamin intake. ### Who This Affects Most - **Health and Wellness:** Disruptive innovation opportunity: Integrate genetic analysis into health and wellness companies to offer personalized vitamin products. - **Genetic Testing:** Disruptive innovation opportunity: Combine genetic testing services with vitamin companies to provide personalized nutritional recommendations. - **Nutraceuticals:** Disruptive innovation opportunity: Develop nutraceutical products that incorporate DNA analysis for tailored vitamin and supplement offerings. ## Related on Trend Hunter - [Genetically Personalized Supplements](https://www.trendhunter.com/trends/genetically-personalized-supplement.md) - [Gene-Guided Prenatal Nutrition Plans](https://www.trendhunter.com/trends/genate.md) - [Personalized Vitamin Packs](https://www.trendhunter.com/trends/daily-vitamin-pack.md) - [DNA-Based Nutrition Programs](https://www.trendhunter.com/trends/habit.md) - [Genetic-Specific Nutrition Insights](https://www.trendhunter.com/trends/earth-fare-genopalate.md) - [Personalized Skin Supplements](https://www.trendhunter.com/trends/neutrogena-1.md) - [At-Home Genetic Testing Solutions](https://www.trendhunter.com/trends/dnalabs.md) - [Precision Nutrition Startups](https://www.trendhunter.com/trends/rootine.md) - [Personalized Vitamin Prescriptions](https://www.trendhunter.com/trends/personalized-vitamins-1.md)