# Functional Tuna Cans John West's Nutrient-Rich Tuna Supports the Immune System and More By Laura McQuarrie | Published 2021-09-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nutrient-rich-tuna References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/39301/john-west-introduces-nutrient-rich-tuna-range/) & [johnwest.au](https://johnwest.com.au/our-range/tuna) John West is introducing a nutrient-rich tuna range that boasts additional functional health benefits to support consumers who lead active lives and desire simple and healthy choices. These products build upon the fact that [tuna is rich in protein](https://www.trendhunter.com/trends/sardines-beans) and they offer additional ingredients to reinforce health and wellness. In the range, there's Energy tuna in spring water with Vitamin B to fight tiredness and fatigue, omega-rich Heart tuna in rapeseed oil and Immunity, enhanced with Vitamin C to bolster the immune system. The ready-to-eat products are targeted at younger consumers who are seeking out great-tasting, healthy and convenient meal options that feed into a busy lifestyle. Jon Burton, international marketing director, [John West Foods](https://www.trendhunter.com/trends/tuna-pot), says: “We know that shoppers are more likely to buy the everyday fish category for practicality and convenience rather than health. There is a huge opportunity to leverage health as an innovation driver and connect with younger, more health-conscious consumers." ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 24% | Activity: 48% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Functional Food:** Creating food products with added functional health benefits can disrupt the traditional food industry and appeal to health-conscious consumers. - **Convenience Foods with Health Benefits:** Developing and marketing ready-to-eat food products with added health benefits, such as vitamins and nutrients, can attract busy, health-aware consumers. - **Targeting Health-conscious Consumers:** Focusing on the increasingly health-aware consumer market can drive product innovation and enable companies to tap into a growing segment of the market. ### Industries Being Reshaped - **Canned Foods:** Introducing products with added health benefits can disrupt the traditional canned food industry and attract younger, health-conscious consumers. - **Ready-to-eat Foods:** Innovating with ready-to-eat food products that cater to consumers seeking health and convenience can disrupt the food industry. - **Fish Products:** Developing functional fish products that provide added nutritional benefits, such as vitamins and omega-3s, can attract health-conscious consumers and differentiate companies in the fish industry. ## Related on Trend Hunter - [Portable Tuna Pots](https://www.trendhunter.com/trends/tuna-pot.md) - [Plant-Powered Tuna Salads](https://www.trendhunter.com/trends/plant-powered-tuna-salads.md) - [Flavor-Forward Tuna Fillets](https://www.trendhunter.com/trends/tonnino.md) - [Child-Friendly Tuna Products](https://www.trendhunter.com/trends/tonnino-yellowfin-tuna.md) - [Sustainable Tinned Sardines](https://www.trendhunter.com/trends/fish4ever-cornish-sardines.md) - [Naturally Smoked Tuna Products](https://www.trendhunter.com/trends/smoked-tunas.md) - [Connecting Tuna Can Packaging](https://www.trendhunter.com/trends/john-west-ecotwist.md) - [Stackable Canned Fish Packages](https://www.trendhunter.com/trends/the-tower-of-tuna.md) - [Vitamin-Rich Beverage Collabs](https://www.trendhunter.com/trends/actimel-triple-action.md)