# Vitamin-Enriched Coffees Nutrient Foods' Vitamin Coffee Shares 13 Essential Vitamins in a Serving By Laura McQuarrie | Published 2019-09-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nutrient-foods-vitamin-coffee References: [bevnet](https://www.bevnet.com/news/2019/nutrient-foods-announces-vitamin-coffee) & [nutrientfoods](https://nutrientfoods.com/products/the-vitamin-coffee) While some people prefer to take their daily vitamins in the form of gummies, chewing gum or other confectionery products to make the experience of boosting one's health more enjoyable, coffee lovers will especially appreciate Vitamin Coffee. Nutrient Foods' Vitamin Coffee is described as "coffee beyond caffeine," as it offers 13 essential vitamins per serving of all-natural, 100% Colombian Arabica coffee. Fortunately for those who like to enjoy their coffee both cold and hot, Nutrient Foods packages its Vitamin Coffee in [single-serve sachets](https://www.trendhunter.com/trends/longevity-coffee). With this innovative new way to drink coffee, Dana Beck, Chief Operating Officer asks: “What if drinking two [cups of coffee per day](https://www.trendhunter.com/trends/coffee-supplements) gave you all of the daily vitamins you need to not only stay alert but also perform at your best?" ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 55% | Activity: 79% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Vitamin-infused Products:** Opportunity to create new products with added vitamins/enhanced nutrients, as customers seek healthier options in their everyday products - **Functional Beverages:** Opportunity to create new beverages with both health and taste benefits, as customers are looking for drinks that do more than just quench their thirst - **Convenient Nutrition:** Opportunity to create convenient, on-the-go products that offer added nutrition, as customers demand products that fit into their busy lifestyles ### Sectors Adopting This - **Coffee Industry:** Opportunity for coffee companies to differentiate themselves with added nutrients/vitamins, as customers seek new and innovative ways to enjoy their coffee - **Functional Foods Industry:** Opportunity to expand the functional foods market by creating innovative products that offer both taste and health benefits - **Health Supplement Industry:** Opportunity to tap into the growing demand for added nutrition in everyday products, as customers increasingly seek ways to improve their health in convenient and accessible ways ## Related on Trend Hunter - [Functional Coffee Blends](https://www.trendhunter.com/trends/incredibrew.md) - [Plant-Powered RTD Coffees](https://www.trendhunter.com/trends/daysmith-coffee.md) - [Nutrient-Dense Cafe Menus](https://www.trendhunter.com/trends/peets-coffee-vitality-menu.md) - [Hydrating Instant Coffee Sticks](https://www.trendhunter.com/trends/hydration-coffee-instant.md) - [Superfood-Powered Coffee Product](https://www.trendhunter.com/trends/superfood-coffees.md) - [Supercharged Canned Cold Brews](https://www.trendhunter.com/trends/unconform.md) - [Beauty-Focused Coffee Brews](https://www.trendhunter.com/trends/bevzilla.md) - [Ready-to-Drink Wellness Coffees](https://www.trendhunter.com/trends/wellness-coffees.md) - [Convenient Longevity Coffees](https://www.trendhunter.com/trends/longevity-coffee.md)