# Pregnant Dad Campaigns The Nutricia Baby Connection App Publicity Stunt Reverses Gender Roles By Chalaine Mantha | Published 2011-04-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/nutricia-baby-connection-app References: [youtube](http://www.youtube.com/watch?v=WuydTYV9AJo) & [itunes.apple](http://itunes.apple.com/app/nutricia-baby-connection/id425677862?mt=8) The Nutricia Baby Connection app for the [iPhone](https://www.trendhunter.com/trends/apples-mothers-day) is meant to get fathers more involved during pregnancy. Since the app works best when the parents use it as a couple, Nutricia created an innovative publicity stunt that lets [men experience pregnancy](https://www.trendhunter.com/trends/moved-by-motherhood) for themselves. The Nutricia Baby Connection app campaign took place in a busy mall, where men were clothed in pregnancy-simulating outfits. The men were then asked to do simple tasks like get out of bed, do household chores and sit in a chair. It is funny to watch as these men struggle with what their partners have to deal with every day. The campaign is a great way to let men experience things that their bodies will never have to undergo. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 51% | Activity: 66% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Increased Father Involvement:** Creating apps and campaigns that encourage and support fathers in participating more actively during pregnancy and parenting. - **Immersive Experiences:** Utilizing virtual reality or simulation technology to allow individuals to temporarily experience physical sensations to gain empathy or understanding. - **Role Reversal Advertising:** Developing provocative marketing campaigns that challenge traditional gender roles in order to generate buzz and engage consumers. ### Industries Being Reshaped - **Mobile Apps:** Developing innovative mobile applications that provide resources and support for fathers during pregnancy and parenting. - **Technology:** Implementing virtual reality or simulation technology in various industries to offer immersive experiences for educational or promotional purposes. - **Marketing and Advertising:** Creating disruptive campaigns that challenge societal norms and traditional gender roles to attract attention and expand brand engagement. ## Related on Trend Hunter - [Faceless Mother Campaigns](https://www.trendhunter.com/trends/invisible-mothers.md) - [Nursery Brand Parenting Apps](https://www.trendhunter.com/trends/mamas-papas-app.md) - [Branded Pregnancy Scans](https://www.trendhunter.com/trends/pregnancy-scans.md) - [Cheeky Sports-Inspired Diaper Campaigns](https://www.trendhunter.com/trends/huggies1.md) - [Post-Partum Meal QSR Campaigns](https://www.trendhunter.com/trends/bundles-of-joy.md) - [Cheeky Infant Formula Campaigns](https://www.trendhunter.com/trends/good-start.md) - [Social-Based Pregnancy Tools](https://www.trendhunter.com/trends/peanut.md) - [Expecting Mother-Themed Burgers](https://www.trendhunter.com/trends/pregnancy-whopper.md) - [Paternity Leave Advocacy Campaigns](https://www.trendhunter.com/trends/the-dad-shift.md)