# Functional Nutrition Nut Butters Nutri Butter Comes in Three Options By Michael Hemsworth | Published 2022-09-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nutri-butter References: [talkingretail](https://www.talkingretail.com/products-news/grocery/premium-nut-butter-range-from-natural-selection-foods-02-09-2022/) & [naturalselectionfoods](https://www.naturalselectionfoods.co.uk)  The Nutri Butter range is being launched in the UK by Natural Selection Foods as a series of premium nut spreads for consumers to enjoy. The products are characterized by their nutritious recipe that's crafted with natural ingredients, but also fortified with vitamins and minerals to support lifestyle needs. All of the products are crafted with no palm oil or added sugar, are vegan-friendly and gluten-free. The products presently come in Gut Friendly, Defense and Energise options, which are each formulated with a specific nutritionally function in mind. Managing Director at Natural Selection Foods Fatma Akalin-McGee spoke on the Nutri Butter range saying, "Natural Selection Foods has taken nut butters to the next level with Knotty’s and Nutri Butters. There is more to come from both brands.” ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 58% | Activity: 84% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Functional Nutrition Butters:** The rise of Functional Nutrition Butters presents an opportunity for food manufacturers to create innovative products that cater to specific dietary and functional needs. - **Premium Nut Spreads:** The increased demand for premium nut spreads presents an opportunity for food manufacturers to produce innovative products that offer unique flavors and features. - **Fortified Natural Ingredients:** The trend towards fortified natural ingredients presents an opportunity for food manufacturers to create innovative and nutritious food products that meet consumer demand for healthier options. ### Sectors Adopting This - **Food Manufacturing Industry:** Food manufacturers can leverage the Functional Nutrition Butters trend to create innovative and healthy products that cater to specific dietary and functional needs. - **Natural Ingredients Industry:** The increased demand for fortified natural ingredients presents an opportunity for natural ingredients manufacturers to expand their product line and offer innovative ingredients that are both nutritious and functional. - **Health Food Industry:** The rise of premium nut spreads presents an opportunity for the health food industry to offer innovative, high-quality products that cater to consumers' demand for healthier options. ## Related on Trend Hunter - [Superfood Nut Butters](https://www.trendhunter.com/trends/superfood-nut-butter.md) - [Free-From Peanut Butter Ranges](https://www.trendhunter.com/trends/whole-earth-100-nuts.md) - [Adaptogenic Nut Butters](https://www.trendhunter.com/trends/adaptogenic-nut-butter.md) - [Nut Butter-Filled Snack Bars](https://www.trendhunter.com/trends/wholistic-snack-bars.md) - [Grab-and-Go Nut Butter Bars](https://www.trendhunter.com/trends/chilled-nut-seed-butter-bars.md) - [Almond Butter Oat Bars](https://www.trendhunter.com/trends/pip-and-nut-1.md) - [Mushroom-Infused Nut Butters](https://www.trendhunter.com/trends/bear-butter.md) - [Seasonally Flavored Nut Butters](https://www.trendhunter.com/trends/nut-seed-butter.md) - [Sprinkle-Infused Nut Butters](https://www.trendhunter.com/trends/marzipan-with-sprinkles-nut-butter.md)