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# Poorly-Behaved Pooches
Nutri Balance Ads Show What Happens When Dogs Are Unhappy

By Rachel | Published 2009-06-18 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/nutri-balance
References: [likecool](http://www.likecool.com/Bad_food_bad_dog--AD--Gear.html)

For a [Nutri Balance advertisement](https://www.trendhunter.com/trends/skip-the-sauce-challenge), the advertising agency of Prolam Y&R created a [hilarious collection of images](https://www.trendhunter.com/trends/dreamies-treats) which show what happens when dogs are dissatisfied with their food.

â€œBad food, bad dogsâ€ shows [dogs screwing over their owners](https://www.trendhunter.com/trends/merry-chaos) by leading them into holes in the sidewalk, digging up dead bodies and knocking over card towers. The funny collection of images is a great advertisement for Nutri Balance.

**Implications** - Hilarious animal imagery is an excellent way for companies to show their compassionate sides and incorporate humor into their advertising campaigns. Consumers have a soft spot in their hearts for animals and thus typically react well to the incorporation of animals into product designs and advertising campaigns.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 45% | Activity: 39% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### What Makes This Trend Stand Out

- **Animal Humor in Advertising:** Companies can incorporate animal humor into their advertising campaigns.
- **Pet Food Industry:** Brands can innovate and promote pet food with a focus on pet satisfaction and health.
- **Pet-owner Relationship:** Companies can create products aimed at strengthening the bond between pets and their owners.

### Sectors Adopting This

- **Advertising:** Advertising agencies can tailor campaigns towards animal lovers to increase engagement and effectiveness.
- **Pet Food:** Pet food companies can identify opportunities to create healthier and more satisfying pet food products.
- **Pet Care:** Pet care companies can focus on developing products that improve the relationship between pets and their owners.

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- [Awareness-Boosting Animal Balloons](https://www.trendhunter.com/trends/animal-balloon.md)
- [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md)
- [Human-Grade Pet Food Campaigns](https://www.trendhunter.com/trends/the-honest-kitchen-debuts.md)
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- [Heart-Warming Pet Owner Campaigns](https://www.trendhunter.com/trends/cesar-love-like-crazy.md)
- [Anti-Design Pet Food Packaging](https://www.trendhunter.com/trends/gentle-giants.md)