# Wine Waste Nutraceutical Ingredients Organizations are Looking to Create a Sustainable Industry By Kalin Ned | Published 2020-12-18 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/nutraceutical-ingredient References: [winetitles.au](https://winetitles.com.au/turning-wine-industry-waste-into-nutraceutical-ingredients/) & [swisse.au](https://swisse.com.au/) A new initiative from [Swisse Wellness](https://www.trendhunter.com/trends/glam-bites), the Fight Food Waste Cooperative Research Centre (CRC) and [Swinburne University of Technology](https://www.trendhunter.com/trends/mattress-foam) will see waste from the Australian wine industry be upcycled into nutraceutical ingredients. For those unfamiliar with the terminology, nutraceutical depicts any substance that is a food or part of a food, which provides medical or health benefits, including the prevention and treatment of disease This collaboration will see an ultra-premium grapeseed extract to come out of the grape seeds left over from wine production. In addition, the nutraceutical ingredient will be fully traceable, delivering high-value opportunities for the participants in this eco-conscious project. Nick Mann, CEO of vitamin and supplement brand Swisse Wellness, shares in an interview: "To make a considered shift to sourcing our ingredients through a process which is aligned with our organisational sustainability principles and thereby having a positive impact on the environment, is a step in the right direction for Swisse and the supplement industry." Image Credit: Wine Titles ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 33% | Activity: 77% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Waste-to-nutraceutical:** Opportunity to transform waste from the wine industry into valuable nutraceutical ingredients. - **Traceable Ingredients:** Growing demand for fully traceable nutraceutical ingredients, creating opportunities for transparent and sustainable supply chains. - **Sustainable Collaboration:** Increasing focus on industry collaborations for upcycling waste and creating a sustainable ecosystem within the nutraceutical sector. ### Industries Being Reshaped - **Wine Industry:** Potential for the wine industry to adopt waste-to-nutraceutical practices, transforming byproducts into new revenue streams. - **Nutraceutical Industry:** Opportunity for the nutraceutical industry to integrate traceable and sustainable ingredients, meeting the growing consumer demand for eco-friendly products. - **Supplement Industry:** Disruptive innovation potential for supplement brands to shift towards sustainable ingredient sourcing and contribute to environmental impact reduction. ## Related on Trend Hunter - [Sustainable Alcohol-Free Blueberry Wines](https://www.trendhunter.com/trends/ozharvest.md) - [Upcycled Wine Brands](https://www.trendhunter.com/trends/rotterdam-urban-winery.md) - [Upcycled Pomace Piquettes](https://www.trendhunter.com/trends/wild-arc-farms-piquette.md) - [Upcycled Sports Nutrition Powders](https://www.trendhunter.com/trends/sports-nutrition-powder.md) - [Upcycled Grape Distilleries](https://www.trendhunter.com/trends/re-find.md) - [Sustainable Olive Oil Products](https://www.trendhunter.com/trends/valanolia-olive-farm.md) - [Environmentally Focused Wine Products](https://www.trendhunter.com/trends/wise-wolf-by-banrock-station.md) - [Sustainable Sugar-Free Wines](https://www.trendhunter.com/trends/traces-wines.md) - [Upcycled Whey Beverages](https://www.trendhunter.com/trends/spare-tonic.md)