# Peanut-Themed Nature Retreats Planters' NUTMOBILE Turned Into the INN a NUTshell By Laura McQuarrie | Published 2021-09-14 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/nutmobile References: [prnewswire](https://www.prnewswire.com/news-releases/go-nuts-the-mr-peanut-character-is-renting-his-iconic-nutmobile-vehicle-to-overnight-guests-for-first-time-ever-301376284.html) & [MrPeanutInnANutshell](http://MrPeanutInnANutshell.com) For the cost of a jar of peanuts ($3.59,) Planters is giving fans the chance to stay in its iconic [NUTMOBILE](https://www.trendhunter.com/trends/nuttiest-dive-bar) overnight for the first time ever. The brand experience introduces the INN a NUTshell as Mr. [Peanut's](https://www.trendhunter.com/trends/milk-bar1) vacation home and guests will get to enjoy a serene lakeside experience and activities in Minnesota. Guests will also get a $1,500 travel stipend to make their nutty experience with the NUTMOBILE and nature truly as memorable as possible. Fans can apply to book their two-night stay at the INN a NUTshell in early fall but just one lucky fan and their guest will get to stay in the unmissable 26-foot-long peanut on wheels. To support the land of 10,000 lakes, the brand also providing a $10,000 donation to [Conservation Minnesota](https://www.trendhunter.com/trends/sustainable-arctic-tours). ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 96% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Brand-themed Accommodations:** Opportunity for brands to create unique and memorable overnight experiences that resonate with consumers and boost brand loyalty. - **Nature Retreats:** Growing consumer demand for eco-tourism and sustainable travel experiences, creating opportunities for brands to innovate in this space. - **Promoting Charitable Giving:** Brands can align themselves with good causes and social responsibility, creating positive publicity and goodwill among consumers. ### Industries Being Reshaped - **Hospitality:** Hotels and resorts can create brand-themed accommodations and immersive experiences to differentiate themselves and attract more customers. - **Consumer Goods:** Consumer goods companies can leverage their brand equity to develop unique and memorable experiences that create emotional connections with consumers. - **Travel and Tourism:** Travel and tourism companies can tap into the growing demand for eco-tourism and sustainable travel by creating nature retreats and promoting conservation efforts. ## Related on Trend Hunter - [Peanut-Shaped Mobile Bars](https://www.trendhunter.com/trends/nuttiest-dive-bar.md) - [Peanut Bus Driving Jobs](https://www.trendhunter.com/trends/nutmobile-1.md) - [College Student-Focused Ambassador Applications](https://www.trendhunter.com/trends/planters-nutmobile1.md) - [Giant Barrel Cabins](https://www.trendhunter.com/trends/bushs-beans-national-park-foundation.md) - [Can-Shaped Campers](https://www.trendhunter.com/trends/canper.md) - [Limited-Edition Peanut Snacks](https://www.trendhunter.com/trends/planters-special-reserve-peanuts.md) - [Pancake House Getaways](https://www.trendhunter.com/trends/eggo-house-of-pancakes.md) - [Cheese-Themed Retreats](https://www.trendhunter.com/trends/the-cheezit-escape.md) - [Limited-Edition Hand-Cooked Peanuts](https://www.trendhunter.com/trends/planters-special-reserve.md)