# Peanut-Infused Vodka NutLiquor Brings a New Flavored Twist to Hard Liquor By Matt Ho | Published 2011-11-09 | Updated 2011-11-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nutliquor References: [bostondrunks](http://bostondrunks.com/?p=14571) & [nutliquor.me](http://www.nutliquor.me/) In a world where hard liquor has been tried with just about every flavor, it's a little surprising it took this long for the peanut-inspired NutLiquor to appear. NutLiquor is the very first 69-Proof (34.5% ABV) [peanut-infused vodka](https://www.trendhunter.com/trends/peanutbased-beverages) produced by [Pandora Spirits L.L.C.](https://www.trendhunter.com/trends/pandora-and-cheezit) in Temperance, Michigan USA. It's naturally smooth, so people are encouraged to drink it at a temperature that's below freezing levels. The flavor is of course peanuts, but the company likens it to the equivalent of eating the center of a peanut butter cup. Drinkers should expect sweeter taste for their palette with very little harshness. For those who are allergic to peanuts, the company has developed a formula that contains no peanut allergens. With that in mind, I'm tempted to mix it with strawberry liquor for some booze-filled [PB&J](https://www.trendhunter.com/trends/numb-nuts) action. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 1% | Activity: 53% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Flavored Liquor:** Opportunity to create unique and innovative flavors in the hard liquor industry. - **Allergen-free Liquor:** Disruptive innovation opportunity to cater to individuals with specific dietary restrictions. - **Frozen Liquor:** Creating a trend of consuming hard liquor at freezing temperatures for a unique drinking experience. ### Sectors Adopting This - **Alcoholic Beverages:** Creating innovative flavors and allergen-free options to cater to a diverse consumer base. - **Food and Beverage:** Opportunity to expand into the beverage industry by launching unique and all-natural flavored liquors. - **Hospitality and Entertainment:** Introducing frozen liquor options to bars and restaurants for a new and exciting drinking experience. ## Related on Trend Hunter - [Hard Peanut Butter Eggnogs](https://www.trendhunter.com/trends/screwball-eggnog.md) - [Creamy Eggnog-Infused Whiskeys](https://www.trendhunter.com/trends/peanut-butter-whiskey-eggnog.md) - [Peanut Butter Whiskey Eggnogs](https://www.trendhunter.com/trends/skrewball-eggnog.md) - [Peanut Butter-Banana Whiskeys](https://www.trendhunter.com/trends/select-club-1.md) - [Rich Candy-Flavored Liqueurs](https://www.trendhunter.com/trends/ballycastle-milk-chocolate-peanut-butter.md) - [Compact Peanut Butter-Flavored Spirits](https://www.trendhunter.com/trends/peanut-butterflavored-spirit.md) - [Canned Peanut-Flavored Whiskey Servings](https://www.trendhunter.com/trends/skrewball-whiskey.md) - [Peanut Butter Whiskey Kits](https://www.trendhunter.com/trends/peanut-butter-whiskey-kits.md) - [Peanut Butter Agave Spirits](https://www.trendhunter.com/trends/chica-chida.md)