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# Breakfast-Dispensing Slot Machines
The Nutella Morning Slot Dispenses Nutella Toast Variations

By Kalin Ned | Published 2018-11-08 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/nutella-toast
References: [designtaxi](https://designtaxi.com/news/402304/Nutella-Debuts-Slot-Machine-In-Japan-That-Churns-Out-20-Randomized-Breakfasts/) & [nutella](https://www.nutella.com/ja/jp?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)

For a limited time only, lovers of the chocolate spread can indulge in Nutella toast at the Grand Front Osaka mall in Japan. The exclusive activation is launched by parent company [Ferrero](https://www.trendhunter.com/trends/ferrero-1) and it takes quite an interesting format. The '[Nutella Morning Slot](https://www.trendhunter.com/trends/nutella-bready-snack-bar)' is essentially a slot machine that randomizes and dispenses delicious chocolatey breakfasts. The mechanism offers 20 different Nutella toast variations and consumers can indulge in the temporary pop-up on the 23rd, 24th, and 25th of November between the hours of 10 AM and 8 PM.

Anyone who engages with the breakfast-dispensing slot machine wins no matter what. Some of the Nutella toast offerings include toppings like coconut, pistachios, bananas and more.

Photo Credtis: [@nutella.japan](https://www.instagram.com/nutella.japan/)

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 95% | Activity: 96% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Breakfast-dispensing Slot Machines:** Creating unique and interactive breakfast experiences through the use of slot machine technology.
- **Randomized Food Dispensing:** Introducing novelty and surprise into food experiences by using randomization in the dispensing process.
- **Personalization in Food Service:** Customizing food offerings by allowing consumers to choose from a variety of toppings and variations.

### Industries Being Reshaped

- **Food and Beverage:** Innovating the breakfast experience by incorporating playful and interactive elements.
- **Hospitality and Entertainment:** Enhancing customer engagement in malls, hotels, and other entertainment venues through unique food activations.
- **Retail and Consumer Goods:** Exploring new ways to attract and delight customers through inventive product dispensing mechanisms.

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