# Nutty Spread Recipe Books Ferraro's Official Nutella Recipe Book is Full of Hazelnut Treats By Laura McQuarrie | Published 2013-08-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nutella-recipe-book References: [thatsnerdalicious](http://www.thatsnerdalicious.com/recipes/omg-theres-an-official-nutella-recipe-book-coming/) & [amazon](http://www.amazon.com/dp/1909342165?tag=trenhunt0f-20) The official [Nutella](https://www.trendhunter.com/trends/nutella-loves-aussie) Recipe Book is soon to be released by Nutella, featuring 30 delicious ways to enjoy this nutty spread. If you find it hard to resist the allure of passing up a jar of this [hazelnut spread](https://www.trendhunter.com/trends/paris-baguette-nutella-menu), you'll have to brace yourself in anticipation of this recipe book. The book itself is shaped like a giant jar of Nutella and includes delicious recipes by Ferraro like Nutella banana tartlettes, cakes, truffles and macaroons. This will certainly be a step up from eating generous heaps of Nutella right off a spoon or spreading it between two pieces of toast. Although lovers of this nutty spread may have already invented plenty of ways to enjoy Nutella, the official book by Ferraro will inspire even more delicious treats to be made. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 12% | Activity: 14% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Recipe Book Trend:** As more brands create recipe books centered around their products, there is an opportunity for tech companies to create innovative digital recipe books and apps. - **Branded Cookbook Trend:** With the growing popularity of branded cookbooks, it creates an opportunity for ingredient and grocery delivery services to feature these recipes with the respective products in their offerings. - **DIY Food Trend:** As DIY food continues to be a trend, brands can create recipe books that encourage consumers to make their own products at home and offer relevant products to do so. ### Where This Applies - **Food and Beverage:** There is an opportunity for the food and beverage industry to create their own branded recipe books, inspired by this Nutella recipe book. - **Tech:** With the rise of recipe books, there is an opportunity for tech companies to create digital recipe books and apps that showcase these branded recipes. - **Grocery and Ingredient Delivery Services:** Companies that offer grocery and ingredient delivery services can capitalize on branded cookbook trends by featuring these recipes with their respective products in their offerings. ## Related on Trend Hunter - [Australia-Celebrating Chocolate Spreads](https://www.trendhunter.com/trends/nutella-loves-aussie.md) - [Nut-Free Chocolate Spreads](https://www.trendhunter.com/trends/choc-pot-hazelnot.md) - [Hazelnut Spread Baked Goods](https://www.trendhunter.com/trends/nutella-donuts.md) - [Cocoa Hazelnut Spread Bowls](https://www.trendhunter.com/trends/hazelnut-chocolate-spread-bowl.md) - [Hazelnut Spread-filled Snack Bars](https://www.trendhunter.com/trends/nutella-bready-snack-bar.md) - [Bread-Inspired Hazelnut Spread Snacks](https://www.trendhunter.com/trends/nutella-bready.md) - [Dairy-Free Hazelnut Spreads](https://www.trendhunter.com/trends/nutella-plantbased.md) - [Branded Holiday Baking Campaigns](https://www.trendhunter.com/trends/nutella-and-hallmark.md) - [Hazelnut Spread Ice Creams](https://www.trendhunter.com/trends/nutella-ice-cream-tubs.md)