# Personalized Spread Packaging At Selfridges You Can Get Your Name Written on Nutella Jars By Alyson Wyers | Published 2014-11-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nutella-jars References: [designtaxi](http://designtaxi.com/news/370752/You-Can-Now-Have-A-Personalized-Jar-Of-Nutella-With-Your-Name-On-It/) & [selfridges](http://www.selfridges.com/content/article/personalised-nutella-available-store?rd=nutella) Similar to the Share a [Coke](https://www.trendhunter.com/trends/the-recipe-remix) campaign, you can now get [Nutella](https://www.trendhunter.com/trends/savor-the-beauty-of-canada) jars personalized with your name on it. If you live in London or near a Selfridges, you can order a customized jar of Nutella as a gift (for either a loved one or yourself, no one is judging). Unfortunately online ordering is not available, but for UK-based Nutella lovers this will truly be a treat. Interested parties must call Selfridges to place an order or visit any [Selfridges Foodhall](https://www.trendhunter.com/trends/lakrids-by-blow) in person. The personalized Nutella jars are ideal for fans of the chocolate hazelnut spread. If you know lots of these sorts of people (then again, who doesn't like Nutella?) there is your holiday shopping done. Image Credit: Selfridges ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 84% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Personalized Food Packaging:** Personalized packaging encourages customers to purchase products, potentially increasing brand loyalty and brand awareness. - **Gift Personalization:** Offering personalized gifts can be a unique selling point for companies and increase customer satisfaction. - **In-store Personalization:** Offering personalized products in-store can create a unique shopping experience for customers, potentially increasing foot traffic and sales. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can benefit from offering personalized packaging options to increase customer engagement and product sales. - **Retail:** Retailers can boost in-store foot traffic and sales by offering personalized products and creating unique shopping experiences for customers. - **Giftware:** The giftware industry can benefit from offering personalized products as a way to stand out in a crowded market and increase customer loyalty. ## Related on Trend Hunter - [Specialized Canadian Jars](https://www.trendhunter.com/trends/savor-the-beauty-of-canada.md) - [Australia-Celebrating Chocolate Spreads](https://www.trendhunter.com/trends/nutella-loves-aussie.md) - [Hazelnut Spread Ice Creams](https://www.trendhunter.com/trends/nutella-ice-cream-tubs.md) - [Decadent Nutty Spreads](https://www.trendhunter.com/trends/nutella-peanut.md) - [Branded Holiday Baking Campaigns](https://www.trendhunter.com/trends/nutella-and-hallmark.md) - [Hazelnut Spread Baked Goods](https://www.trendhunter.com/trends/nutella-donuts.md) - [Chocolate Spread Hot Air Balloons](https://www.trendhunter.com/trends/hot-air-balloon-experience.md) - [Custom Chocolate Bar Studios](https://www.trendhunter.com/trends/kitkat-made-4-u-creator-studio.md) - [Americana Breakfast Jars](https://www.trendhunter.com/trends/breakfast-across-america.md)