# Hazelnut Spread Ice Creams Nutella Ice Cream Tubs Offer a New Take on a Classic Treat By Michael Hemsworth | Published 2024-08-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nutella-ice-cream-tubs References: [grocerytrader](https://grocerytrader.co.uk/ferrero-uk-expands-ice-cream-offering-with-new-nutella-tubs/) & [ferrero](https://www.ferrero.com/uk/en/)  The [Nutella](https://www.trendhunter.com/trends/nutella-donuts) Ice Cream Tubs are the latest creation from Ferrero UK that will provide consumers with an alternative way to enjoy the signature flavor of the brand's namesake hazelnut spread. The ice cream features delicate flavors of hazelnut throughout alongside swirls of Nutella and a Nutella topping to provide a touch of nutty sweetness in every bite. The product is making its way to [Morrisons](https://www.trendhunter.com/trends/cadbury-ice-cream-range) now ahead of a wider launch in the UK, which is planned for both later this year and into 2025. Regional Marketing Director, [Ferrero UK & Ireland](https://www.trendhunter.com/trends/premium-ice-cream-sticks) Dani Hayward-Bradley spoke on the Nutella Ice Cream Tubs saying, "We are thrilled to be adding to our range of ice creams with such a huge fan favourite. Our dedicated team of experts has spent years perfecting the recipe, inspired by our much-loved brand, Nutella. We know that fans will be eager to try the unique Nutella taste and melt-in-the-mouth creaminess of our ice cream and we’re happy that now we can give them a new and exciting way to experience the brand.” ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 46% | Activity: 57% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Hazelnut Flavor Innovations:** The expansion of hazelnut-flavored products, as exemplified by Nutella Ice Cream Tubs, showcases the growing popularity of unique, nut-based taste profiles in the dessert market. - **Brand-driven Product Extensions:** Ferrero's introduction of Nutella Ice Cream Tubs is a prime example of how brands can leverage their established identities to diversify product offerings and reach new customer segments. - **Alternative Sweets Integration:** The integration of beloved spread flavors into ice creams highlights a trend towards blending familiar, non-dessert items into sweet treats, enriching consumer experiences with novel combinations. ### Industries Being Reshaped - **Frozen Desserts:** The release of Nutella Ice Cream Tubs points to innovative developments within the frozen dessert industry, offering new flavors and textures that captivate consumer interest. - **Confectionery:** Innovations like Nutella Ice Cream Tubs illustrate the evolving landscape of the confectionery industry, where traditional products are transformed to meet modern taste preferences. - **Grocery Retail:** The rollout of Nutella Ice Cream Tubs in Morrisons signifies a shift within the grocery retail sector, as stores continually adapt their product lines to include trendsetting, branded ice cream options. ## Related on Trend Hunter - [Branded Frozen Desserts](https://www.trendhunter.com/trends/branded-frozen-desserts.md) - [Artisan-Quality Ice Cream Treats](https://www.trendhunter.com/trends/premium-ice-cream-sticks.md) - [Hazelnut Ice Cream Treats](https://www.trendhunter.com/trends/wells-ice-cream.md) - [Italy-Sourced Ice Cream Bars](https://www.trendhunter.com/trends/milk-chocolate-italian-roasted-hazelnut.md) - [Hazelnut Spread Baked Goods](https://www.trendhunter.com/trends/nutella-donuts.md) - [Branded Chocolate Ice Creams](https://www.trendhunter.com/trends/reeses-ice-cream-products.md) - [Texturally Indulgent Ice Creams](https://www.trendhunter.com/trends/cornetto-max-range.md) - [Decadent Nutty Spreads](https://www.trendhunter.com/trends/nutella-peanut.md) - [Cookie Cone Frozen Treats](https://www.trendhunter.com/trends/extrme-ice-cream.md)