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# Festive Chocolate Spread Packaging
The Limited-Edition Nutella Holiday Jars are Made for Gifting

By Katherine Pendrill | Published 2018-11-17 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/nutella-holiday-jars
References: [delish](https://www.delish.com/food-news/a25169993/nutella-holiday-jars/)

If you're looking for a stocking stuffer that someone will actually use, consider gifting the new festive [Nutella](https://www.trendhunter.com/trends/ferrero-holiday-products) holiday jars. Decorated with adorable Christmas characters on the outside and filled with creamy [chocolate-hazelnut spread](https://www.trendhunter.com/trends/nutella-peanut) on the inside, the limited-edition jars are the ultimate gift.

To celebrate the holiday season, Nutella has debuted a lineup of [festive holiday jars](https://www.trendhunter.com/trends/pepperidge-farm-x-rachel-antonoff). Though the contents on the inside remain the same, each jar is decorated with a different Christmas character that suggests a clever way to enjoy Nutella. For instance, there's a Chef Reindeer spending Nutella on his pancakes, as well as a Chef Santa spreading Nutella across a crispy piece of toast.

While the limited-edition Nutella holiday jars are hard to pass up, the brand is also offering mini jars and even jars complete with stenciling and decorating tools to take your holiday treats to the next level.

Image Credit: *Nutella.*

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 75% | Activity: 79% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Holiday-themed Packaging:** Brands could create themed packaging to attract consumers during holidays and special occasions.
- **Personalized Packaging:** Offering personalized packaging options like stenciling and decorating tools allows brands to add a unique touch to products that consumers can personalize for their loved ones.
- **Limited-edition Products:** Creating limited-edition products like Nutella's holiday jars can increase demand and urgency to purchase among collectors and fans.

### Industries Being Reshaped

- **Food and Beverage:** Food and beverage companies can create holiday-themed packaging and limited-edition products to celebrate special occasions and attract consumers.
- **Gift and Souvenir:** The gift and souvenir industry can offer personalized packaging options to create unique and memorable gifts for special occasions and events.
- **Packaging and Labeling:** Companies in the packaging and labeling industry could partner with brands to create customized and innovative packaging solutions for special occasions like holidays and events.

## Related on Trend Hunter

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- [Australia-Celebrating Chocolate Spreads](https://www.trendhunter.com/trends/nutella-loves-aussie.md)
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