# Wholegrain Breadstick Snacks Nutella & Go! Wholegrain is Being Launched in the UK By Michael Hemsworth | Published 2021-05-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nutella-go-wholegrain References: [talkingretail](https://www.talkingretail.com/products-news/foodtogo/ferrero-adds-wholegrain-variant-to-nutella-go-range-25-05-2021/) & [nutella](https://www.nutella.com) The [Nutella & Go! Wholegrain](https://www.trendhunter.com/trends/nutella-bready) snack is the latest offering from the brand in the UK that will provide consumers with an alternative option to pick up when hunger hits. The limited-edition snack has multigrain sticks in the mix that are made with 80% wheat and oat cereal along with blueberries alongside the namesake [hazelnut spread](https://www.trendhunter.com/trends/sweet-freedom-choc-pot-hazelnot) for dipping. The product is expected to be quite popular as lockdown restrictions continue to be lifted in the UK and consumers reach for food varieties that support on-the-go consumption. Customer Development Director at [Ferrero Levi Boorer](https://www.trendhunter.com/trends/nutella-bready-snack-bar) spoke on the new Nutella & Go! Wholegrain snack saying, "Building on the popularity of the existing line in the UK, we are offering convenience retailers the opportunity to stock our latest launch this summer, Nutella & Go! Wholegrain. We are confident that the newest addition to our range will entice loyal shoppers to the brand, with many shoppers looking for a pick me up treat.” ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 54% | Activity: 86% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Wholegrain Snacks:** Opportunity to promote and innovate with healthy wholegrain ingredients across various snack categories. - **Multigrain Dips:** Opportunity to create and market new dipping options using multigrain sticks as a base in both sweet and savory flavors. - **Convenience Packaging:** Opportunity to innovate in convenient, on-the-go packaging for both healthy and indulgent snacks. ### Who This Affects Most - **Snack Foods:** Companies within the snack food industry can consider innovating with wholegrain and multigrain options that are convenient and easy to consume on the go. - **Packaging:** The packaging industry can explore innovative and sustainable packaging solutions to accommodate the rising demand for on-the-go snacking options. - **Retail:** Retailers can focus on promoting and showcasing healthy snack options that are convenient for on-the-go consumption to meet the needs and demands of consumers as lockdown restrictions continue to ease. ## Related on Trend Hunter - [Bread-Inspired Hazelnut Spread Snacks](https://www.trendhunter.com/trends/nutella-bready.md) - [Dessert Biscuit Breakfast Snacks](https://www.trendhunter.com/trends/belvita-duo-crunch-choco-hazelnut.md) - [Hazelnut Spread-filled Snack Bars](https://www.trendhunter.com/trends/nutella-bready-snack-bar.md) - [Nut Butter-Filled Snack Bars](https://www.trendhunter.com/trends/wholistic-snack-bars.md) - [Flavorful Nutrient-Dense Snack Ranges](https://www.trendhunter.com/trends/whitworths-snacks.md) - [Hazelnut Spread Baked Goods](https://www.trendhunter.com/trends/nutella-donuts.md) - [Dessert-Like Protein Granolas](https://www.trendhunter.com/trends/fuel10k-granola.md) - [Chocolate-Based Product Lines](https://www.trendhunter.com/trends/ferrero-1.md) - [Nutritious Reformulated Snack Bars](https://www.trendhunter.com/trends/go-ahead-fruit-oat-bakes.md)