# Hazelnut Spread Baked Goods Nutella Donuts Arrive This Month with a Rich Taste and Texture By Michael Hemsworth | Published 2025-02-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nutella-donuts References: [grocerytrader](https://grocerytrader.co.uk/nutella-meets-demand-in-bakery-with-new-irresistible-donuts/) & [nutella](https://www.nutella.com/uk/en/)  [Ferrero UK](https://www.trendhunter.com/trends/kinder-bueno-dark) has announced the new [Nutella Donuts](https://www.trendhunter.com/trends/nutella-ice-cream-tubs) as a baked good perfect for satisfying consumer demand for premium treats with a familiar profile. The donuts start off with a golden dough that's soft and fluffy with a ring-style format that has been paired with a Nutella hazelnut spread filling to give every bite a rich, chocolatey taste and texture. The donuts are being launched in two-packs that are well-suited for enjoyment as a dessert, an evening treat or as a sweet snack option. Marketing Director, [Nutella UK](https://www.trendhunter.com/trends/nutella-bready) & Ireland Matheiu Maggi commented on the Nutella Donuts saying, "Nutella Donuts expand our already popular bakery range, catering to consumers’ growing demand for category innovation. As the number one chocolate spread brand, Nutella is loved and trusted and will attract loyal fans to the bakery aisle with this exciting launch. Retailers should look to tap into the opportunity for growth within this sector, as it gives consumers a new way to experience the much-loved spread.” ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 91% | Activity: 90% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Premium Baked Goods:** The introduction of Nutella Donuts highlights the trend towards premiumization in baked goods, where familiar flavors are elevated to create indulgent treats. - **Flavor-fusion Desserts:** Innovations like Nutella Donuts reflect a growing trend in combining beloved global flavors with traditional baked items to create unique dessert experiences. - **Convenient Indulgence:** A shift towards ready-to-eat premium treats like two-pack Nutella Donuts caters to consumers seeking convenient indulgences for diverse snacking occasions. ### Who This Affects Most - **Bakery and Confectionery:** The launch of Nutella Donuts showcases opportunities for innovation in the bakery industry by integrating popular confectionery spreads into traditional baked products. - **Food Retail:** Incorporating recognizable brands like Nutella into bakery products provides food retailers with a way to attract brand-loyal customers and stimulate category growth. - **Gourmet Snacks:** Products like Nutella Donuts signify a potential disruption in the gourmet snack industry, marrying quality ingredients with grab-and-go convenience for discerning consumers. ## Related on Trend Hunter - [Candy Bar-Themed Donuts](https://www.trendhunter.com/trends/cadbury-crunchie-doughnuts.md) - [Hazelnut Spread Ice Creams](https://www.trendhunter.com/trends/nutella-ice-cream-tubs.md) - [Bread-Inspired Hazelnut Spread Snacks](https://www.trendhunter.com/trends/nutella-bready.md) - [Hazelnut Spread Baked Goods](https://www.trendhunter.com/trends/paris-baguette-nutella-menu.md) - [Hazelnut Spread-filled Snack Bars](https://www.trendhunter.com/trends/nutella-bready-snack-bar.md) - [Branded Chocolate Donut Ranges](https://www.trendhunter.com/trends/the-krispy-kreme-chocomania-collection.md) - [Chocolate Hazelnut Offerings](https://www.trendhunter.com/trends/tim-hortons-x-nutella.md) - [Chocolate-Based Product Lines](https://www.trendhunter.com/trends/ferrero-1.md) - [Prepackaged Fiber-Rich Donuts](https://www.trendhunter.com/trends/fibre-one-90-calorie-doughnuts.md)