# Twisted Hazelnut Donuts This Nutella Dessert Combines a Nutty Spread with a Krispy Kreme Base By Laura McQuarrie | Published 2015-01-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nutella-dessert References: [brandeating](http://www.brandeating.com/2015/01/krispy-kreme-serves-up-new-nutella.html) & [krispykremepr](http://krispykremepr.com/) Although Nutella is loved all over the world, for those lucky enough to live in Puerto Rico, [Krispy Kreme](https://www.trendhunter.com/trends/krispy-kreme-decadent-desserts) is introducing a special Nutella dessert. Before Nutella became a condiment with a cult following, there were tons of [unofficial Nutella donuts](https://www.trendhunter.com/trends/paris-baguette-nutella-menu) created by bakers who were simply inspired by the flavor of this nutty chocolate spread. This offering from Krispy Kreme Puerto Rico is named The Nutella Twist donut, which is a figure-eight shaped donut that's been coated in the hazelnut chocolate spread, providing twice as much of a treat than a regular single-hole donut. Although there aren't very many other details on the Nutella Twist, the combination of a [Krispy Kreme donut](https://www.trendhunter.com/trends/krispy-kreme-menu) and Nutella is bound to be a winning one. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 19% | Activity: 5% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Gourmet Donuts:** The popularity of unique and indulgent donut flavors like Nutella presents an opportunity for innovation in the gourmet donut industry. - **Novelty Food Pairings:** The combination of familiar, beloved flavors like Nutella with unexpected food items, such as Krispy Kreme donuts, opens up new possibilities for creating novelty food pairings. - **Niche Dessert Offerings:** Creating specialized desserts, like the Nutella Twist donut, tailored to specific indulgent flavors can cater to niche consumer preferences. ### Where This Applies - **Bakery:** Bakeries can leverage the popularity of gourmet donuts to create innovative and unique flavors that stand out from the competition. - **Food and Beverage Retail:** Food and beverage retailers can capitalize on the trend of novelty food pairings to offer unique dessert options that attract customers seeking new and exciting flavor experiences. - **Specialty Dessert Shops:** Specialty dessert shops can cater to specific consumer preferences by creating niche offerings like the Nutella Twist donut, tapping into the demand for indulgent and unique treats. ## Related on Trend Hunter - [Decadent Cake-Like Donuts](https://www.trendhunter.com/trends/krispy-kreme-decadent-desserts.md) - [Crunchy Cookie Donuts](https://www.trendhunter.com/trends/krispy-kreme-twix.md) - [Chocolate Hazelnut Offerings](https://www.trendhunter.com/trends/tim-hortons-x-nutella.md) - [Chocolate Bar Brand Doughnuts](https://www.trendhunter.com/trends/chocomania-collection.md) - [Branded Chocolate Donuts](https://www.trendhunter.com/trends/krispy-kreme-chocomania-collection.md) - [Italian Dessert-Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-passport-to-italy-collection.md) - [Sweet Nutella-Topped Pizzas](https://www.trendhunter.com/trends/dessert-pizza1.md) - [Branded Chocolate Donut Ranges](https://www.trendhunter.com/trends/the-krispy-kreme-chocomania-collection.md) - [Crushed Snack Product Donuts](https://www.trendhunter.com/trends/krispy-kreme-cheesefilled-doughsnacks.md)