# Renovated Chocolate-Focused Cafes Ferrero Reopens the World's Only Permanent Nutella Café By Kalin Ned | Published 2026-07-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nutella-caf References: [bta.bg](https://www.bta.bg/bg/galleries/lik/508073)  [Ferrero](https://www.trendhunter.com/trends/ferrero-1) has reopened the world's only permanent [Nutella Café](https://www.trendhunter.com/trends/experiential-brand-cafs) on Michigan Avenue in Chicago. The brand unveiled a comprehensively renovated space that introduces an expanded menu, a redesigned interior, and the addition of a convenient order-ahead feature for the first time. The physical Nutella Café space has been completely reimagined with design elements that draw inspiration from the iconic Nutella jar. Highlights include a custom ordering station echoing its silhouette, a swirling bronze mesh ceiling, and textured walls that reference the brand's signature spread. Dedicated zones for merchandise, ordering, and dining aim to create a more efficient guest flow. The culinary offerings have been broadened to include new items such as tiramisu cups, mocha frappes, milkshakes, ice cream cones, and the option to add [Nutella Peanut Spread](https://www.trendhunter.com/trends/nutella-plantbased) to favorite dishes, alongside assorted gelato flavors from a partner brand. Image Credit: Ferrero ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 66% | Activity: 73% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Branded Dessert Destinations:** Immersive cafe formats centered on iconic packaged goods create opportunities for CPG brands to convert product loyalty into experiential retail revenue. - **Order-ahead Indulgence:** Digital preordering for specialty treats reduces friction in high-traffic hospitality environments while extending premium dessert occasions beyond dine-in visits. - **Sensory Brand Interiors:** Architectural design cues inspired by recognizable product packaging can deepen emotional brand recognition and turn physical spaces into shareable marketing assets. ### Who This Affects Most - **Food and Beverage:** Expanded menus built around signature ingredients open new pathways for legacy brands to test flavors, formats, and co-branded offerings in a controlled retail setting. - **Hospitality:** Redesigned guest-flow zones and experiential dining layouts reflect a shift toward cafes that blend service efficiency with destination-driven ambiance. - **Retail Technology:** Integrated order-ahead capabilities in branded cafes signal growing demand for convenience tools that support premium, impulse-led food experiences. ## Related on Trend Hunter - [Coffee Pop-Up Cafes](https://www.trendhunter.com/trends/vertuo-world-1.md) - [Modern Coffee Culture Boutiques](https://www.trendhunter.com/trends/nespresso-new-york-city-flagship.md) - [Immersive Chocolate Shop-In-Shops](https://www.trendhunter.com/trends/karl-fazer-shop-in-shop.md) - [Community-Forward Coffee Spaces](https://www.trendhunter.com/trends/the-coffee-room.md) - [Creamy Cocoa-Peanut Spreads](https://www.trendhunter.com/trends/new-nutella-peanut.md) - [Chocolate-Based Product Lines](https://www.trendhunter.com/trends/ferrero-1.md) - [Hazelnut-Forward Cafe Menus](https://www.trendhunter.com/trends/paris-baguette-made-with-nutella.md) - [Branded Frozen Desserts](https://www.trendhunter.com/trends/branded-frozen-desserts.md) - [Gourmet Chocolate Stores](https://www.trendhunter.com/trends/storefront-in-santa-barbara.md)