# Hazelnut Spread-filled Snack Bars Ferrero Just Introduced a New Nutella B-Ready Snack Bar By Katherine Pendrill | Published 2022-05-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nutella-bready-snack-bar References: [chewboom](https://www.chewboom.com/2022/05/30/ferrero-introduces-new-nutella-b-ready-snack-bar-and-more-as-part-of-new-products-lineup/) & [ferreronorthamerica](https://www.ferreronorthamerica.com/news/?IDT=116244&newsRVP=2240)  The 25th Annual Sweets & Snacks Expo recently took place in Chicago and during this time the [Ferrero Group](https://www.trendhunter.com/trends/ferrero-group-power-crunch) unveiled a whole host of new items like the Nutella B-Ready snack bar and [Ferrero Rocher](https://www.trendhunter.com/trends/ferrero-1) Premium Chocolate Bars. Nutella B-Ready is a fan-favorite product n Europe, but now the innovation is coming stateside. In fact, Nutella B-Ready is the first Nutella innovation to come to the U.S. since 2012 when Nutella &GO! made its debut. This new snack consists of a crispy baked wafer shell filled with a creamy hazelnut Nutella spread on the inside. As the press release puts it, "Nutella B-Ready is an irresistible break-time snack that you can enjoy anytime, anywhere!" Beyond Nutella B-Ready, other innovations include the Kinder Joy Space & Kinder Joy Avatar, [Tic Tac Strawberry & Cream](https://www.trendhunter.com/trends/tic-tac-strawberry-cream), Golden Gallery Signature Caramel, and more. Image Credit: Ferrero ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 59% | Activity: 79% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Hazelnut Spread Innovations:** Expanding hazelnut spread applications in snacks offers new product development opportunities for the food industry. - **Specialty Snack Bars:** Developing unique and luxurious snack bars as a convenient option for consumers can disrupt the market. - **Global Product Fusion:** Introducing popular snacks from different regions to a wider international market can capitalize on untapped consumer demand. ### Where This Applies - **Confectionery Industry:** Innovative combinations of flavors and textures can provide a competitive edge in the confectionery market. - **Convenience Food Industry:** Developing convenient and indulgent on-the-go snacks can increase market share. - **Packaged Food Industry:** Introducing new and unique product offerings in the packaged food category can capture consumer attention and drive sales growth. ## Related on Trend Hunter - [Bread-Inspired Hazelnut Spread Snacks](https://www.trendhunter.com/trends/nutella-bready.md) - [Chocolate-Based Product Lines](https://www.trendhunter.com/trends/ferrero-1.md) - [Hazelnut-Filled Chocolate Bars](https://www.trendhunter.com/trends/ferrero-rocher-premium-chocolate-bars.md) - [Decadent Nutty Spreads](https://www.trendhunter.com/trends/nutella-peanut.md) - [Hazelnut Spread Baked Goods](https://www.trendhunter.com/trends/nutella-donuts.md) - [Snack-Friendly Chocolate Squares](https://www.trendhunter.com/trends/ferrero-rocher-chocolate-squares.md) - [Reimagined Nutty Candy Bars](https://www.trendhunter.com/trends/reeses-fast-break-bar.md) - [Hazelnut Ice Cream Treats](https://www.trendhunter.com/trends/wells-ice-cream.md) - [Dessert Biscuit Breakfast Snacks](https://www.trendhunter.com/trends/belvita-duo-crunch-choco-hazelnut.md)